March 14, 2018
Instagram Business Profiles Metrics Added to the Instagram Profiles Report
The Instagram Profiles Report now includes impressions, reach and demographics to better understand profile-level performance.
![](https://media.sproutsocial.com/uploads/2018/03/Business-Profile-Metrics-Instagram-Profiles.png)
Instagram Business Profiles Metrics Added to the Group Report
The Group Report now includes impressions to better understand network-level performance and compare against other networks.
![](https://media.sproutsocial.com/uploads/2018/03/Business-Profil-Metrics-Group-Report.png)
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