Why ‘Buycotts’ Could Overtake Boycotts Among Consumer Activists

According to data from Sprout Social, the term ‘buycott’ has been used on Twitter 4,472 times in February, which is more mentions than in the last six months.
Learn MoreAccording to data from Sprout Social, the term ‘buycott’ has been used on Twitter 4,472 times in February, which is more mentions than in the last six months.
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