How to Build a Social Media Crisis Management Strategy to Protect Your Brand

Crises of all kinds could hit your brand at any moment.

The past few years have been a wake-up call for many brands. At the start of the pandemic, only 23% of US organizations reported having a dedicated crisis response team in place, according to PwC’s 2021 Global Crisis Survey. Yet 62% of organizations used a crisis response plan during the pandemic.

Planning for the worst, and being able to adapt quickly no matter what you’re facing, has become critical—and social media plays a major role in your crisis management efforts.

This comprehensive guide to social media crisis management will give you actionable best practices to:

• Create content that directly speaks to your customers’ needs during a crisis
• Prepare an evergreen crisis communications plan so you’re ready when needed
• Set up your social media operations to see your team through a crisis scenario
• Use social media to make actionable recommendations on business next steps

Download this guide today to develop a plan that will empower your team, foster connection with your audience and help your brand weather any storm.