To speak, or not to speak? In today’s socio-political climate, it’s difficult for brands to navigate how and when to effectively communicate their stance.
The data shows that consumers are overwhelmingly receptive to brands speaking up on hot button issues, but as with most things in business, you have to be prepared with a strategy before doing so.
This guide is your playbook to thoughtfully offering your brand’s viewpoint in the digital era. Here are four communication strategies that can help you forge stronger connections with like-minded consumers and deal with potential backlash in the process of taking a stand.