Creating connection: What consumers want from brands in a divided society

Are brands the new relationship experts? In an era when tense political debates and contentious headlines overwhelm our social feeds, people crave connection. We surveyed more than 1,000 consumers, and they said they want brands to leverage their influential platforms to bridge the growing divide.

Download our report to learn what else people had to say when asked about their beliefs, expectations and how they think brands can nurture real connection through social.

Key findings include:

  • An overwhelming 80% of people believe society is more divided than ever.
  • Consumers expect more than just products and services: 78% want brands to use social to help people connect.
  • Connection is key to the bottom line: 76% of people are more likely to buy from a brand they feel connected to over a competitor.
  • And more, including action steps your brand can take to make consumers feel more connected.