Top 12 GRIN alternatives for influencer marketing in 2025

Influencer marketing continues to be a powerhouse strategy for brands aiming to build authentic connections and drive results. Platforms like GRIN have offered solutions for managing these relationships, particularly for e-commerce brands. But with the landscape constantly evolving, it’s important that your influencer marketing management tool evolves with you.

If GRIN isn’t the right fit, or you’re exploring options with different strengths, finding the best alternative is key to maximizing your influencer marketing ROI.

Whether you need robust AI-powered discovery, seamless e-commerce connections, detailed analytics or campaign management workflows, there’s likely a GRIN alternative suited to your unique requirements.

Let’s explore some of the top contenders to help you find the perfect match for your influencer marketing strategy.

1. Sprout Social Influencer Marketing

Sprout Social Influencer Marketing (formerly Tagger) stands out as a comprehensive, AI-powered influencer marketing platform designed for the dynamic social media landscape. Its intuitive, user-friendly experience makes it approachable for all users while still offering the deep functionality and data needed by sophisticated organizations.

Our Influencer Marketing solution empowers brands to foster authentic connections, drive awareness, boost sales and strengthen creative content through workflows that streamline the entire influencer campaign process.

Its AI-driven design saves time and drives ROI. The platform’s natural language search, powered by AI Assist, enables users to quickly find influencers topically aligned with their brand, moving beyond simple profile attributes to find creators who genuinely resonate with specific content themes. This ensures a better fit and more impactful, authentic campaigns.

Complementing this is the AI-powered Brand Fit Score, providing instant clarity on alignment and simplifying approvals, alongside customizable Brand Safety reporting that automates the vetting process against defined keywords and categories, ensuring partnerships align with your brand’s values.

From discovery and vetting to content approvals, campaign execution and automated reporting, Influencer Marketing by Sprout Social provides an end-to-end solution built for collaboration and measurable results.

In addition to Influencer Marketing, Sprout Social is an all-in-one social media management solution, meaning brands can manage their organic publishing, engagement monitoring, customer care interactions and social listening in one dashboard. Having a holistic view of social performance, streamlines cross-team collaboration and allows businesses to leverage comprehensive social intelligence across their entire strategy.

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2. Upfluence

Upfluence functions as an AI-powered influencer and affiliate marketing platform aimed at helping companies enhance their strategies and save time. The platform has a searchable database of influencers for discovery.

Upfluence supports campaign management and offers customizable reporting features. It integrates various aspects of the influencer marketing workflow into one system.

3. CreatorIQ

CreatorIQ is an influencer marketing solution for creator marketing. It has AI-driven features for data analytics, influencer discovery and managing campaigns. Marketers use CreatorIQ as a discovery engine beyond keyword matching, and looks into elements such as images and location within its database.

With a growing creator economy, CreatorIQ has a database of creators to collaborate with. The platform comes with a steeper learning curve, so additional onboarding may be required for smaller businesses or businesses beginning their influencer marketing journey.

4. Aspire

Aspire is an influencer marketing platform tailored for growing e-commerce brands, especially those focusing on the US market. It features a Creator Marketplace where marketers can post campaign briefs and receive applications.

Aspire supports paid and affiliate marketing campaigns and offers CRM-like features for managing influencer relationships, such as generating agreements and affiliate links.

5. Later Influence

Later Influence (previously known as Mavrck) is part of the Later social media management suite as their influencer marketing solution. It’s designed as full-service software helping brands collaborate with creators to better reach target audiences and drive sales.

6. Captiv8

Captiv8 is designed to connect brands with digital influencers and creators for impactful storytelling. The platform focuses on enabling the entire campaign lifecycle, from influencer discovery to campaign management and measuring the results accurately.

Captiv8 helps brands prioritize the creation and management of branded content from influencers, such as user-generated content (UGC), and campaigns effectively.

7. Traackr

Traackr is an influencer marketing software solution known for its data-led approach for the influencer lifecycle. It emphasizes building authentic relationships with influencers and has a large global database.

Traackr has features for discovery, vetting, campaign management and performance measurement. It offers end-to-end campaign management features, relationship management tools and content tracking that includes social listening for brand mentions and industry trends.

8. Meltwater

Meltwater, primarily known as a media intelligence platform, recently incorporated influencer marketing tools (formerly Klear) into their offerings. Brands are able to discover influencers, manage their partnerships and monitor campaign performance within the broader Meltwater intelligence suite.

9. Brandwatch

Similar to Meltwater, Brandwatch is a social listening and intelligence tool that includes an influencer marketing solution. It helps brands find relevant influencers within their industry and manage those relationships. Brands can also use Brandwatch’s social listening capabilities to inform their influencer strategy.

If you’ve already tried them and are looking for another solution, we’ve put together a list of Brandwatch alternatives.

10. impact.com

Impact.com is a partnership management platform with a focus on affiliate and influencer partnerships. Its platform helps brands drive revenue growth by connecting them with a range of partners through discovery tools and a vetted marketplace.

The platform offers tracking, including cookieless methods, and comprehensive reporting across channels to understand the value of partnerships.

11. Modash

Modash is an influencer marketing platform that integrates with Shopify and is designed to power end-to-end creator partnerships. It focuses heavily on discovery and analysis across Instagram, TikTok and YouTube, enabling brands to evaluate creators based on audience, performance and content before initiating contact.

Modash includes tools for relationship management, such as creating lists and adding tags, and email management to track the outreach pipeline.

12. HypeAuditor

HypeAuditor is an influencer analytics and discovery tool that focuses on analyzing influencer profiles and audiences to identify authentic creators and detect fraud. Beyond analytics, the platform offers features for finding influencers, managing campaigns and contracting, and performance reporting. All these elements are crucial given the importance of influencer marketing brand safety.

13. Shopify Collabs

Shopify Collabs (which acquired Dovetale) is Shopify’s platform designed to help merchants connect with creators. Merchants can use Shopify Collabs to find influencers, manage relationships, send gifts or products easily, and track sales driven by creators through affiliate links and discount codes. Payments can often be managed directly through Shopify Billing.

Shopify Collabs simplifies the process of setting up affiliate programs, seeding products and collaborating with influencers across various social networks like Instagram, YouTube and TikTok, for current Shopify users.

Choose the right GRIN alternative for your business

Choosing the right influencer marketing platform is a critical step in scaling your creator collaborations effectively. While GRIN offers a solution tailored to e-commerce, the alternatives listed here provide a diverse range of features and strength to support your influencer growth and impact.

By evaluating your specific needs—whether it’s AI-powered discovery, deep analytics, seamless workflow management, integrated social listening or specific e-commerce connections—you can select the platform that will best empower your brand to build authentic relationships and achieve measurable results in the evolving world of influencer marketing.

Discover how Sprout Social’s platform empowers brands to identify ideal influencers who align with your marketing objectives. Schedule a personalized demo of Sprout Social Influencer Marketing today.