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How to measure and communicate the value of social media
Published on December 18, 2024
Reading time 5 minutes
Customer Zero: Defining the ROI of Social
From understanding social performance to determining the right KPIs for your business, explore our own team’s best practices for defining the impact of social and sharing it effectively with leaders to secure more resources.
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How Sprout’s social team measures Owned Media Value (and other ROI metrics that matter)
Published on June 5, 2025 Reading time 6 minutes
All Customer Zero: Defining the ROI of Social
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What is attribution modeling for social media marketing?
Published on July 11, 2025 Reading time 8 minutes - Categories
How Sprout’s social team measures Owned Media Value (and other ROI metrics that matter)
Published on June 5, 2025 Reading time 6 minutes - Categories
How to measure and communicate the value of social media
Published on December 18, 2024 Reading time 5 minutes
Reimagine Social Media for Business Growth
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