Randstad, the world’s leading staffing agency, connects millions of people with meaningful work across the globe. From entry-level positions to C-suite executives, their reach spans countless industries and touches lives in ways few other companies can claim. In a rapidly evolving digital landscape, Randstad recognized the need to amplify its social media presence to effectively connect with its diverse audience.

When Jillian Wallace joined Randstad as their U.S. Social Lead in 2023, she found their social media presence stuck in the past. “Think social media 2014,” she recalls, “Very safe. A lot of stock photography, very reliant on sending people to links to blogs, links to case studies.” It was a far cry from the dynamic, engaging content needed to capture the attention of today’s job seekers and employers.

Adding to the challenge were Randstad’s strict brand guidelines and limited budget for social media. Jillian faced an uphill battle to modernize their approach and convince stakeholders of the value of a social-first strategy.

Unlocking efficiency and collaboration with Sprout Social

Determined to transform Randstad’s social media presence, Jillian partnered with marketing agency Nebo for a complete overhaul of the social strategy, with Sprout Social as a key platform to facilitate this change. Nebo, a Sprout Social customer familiar with its collaborative features and robust reporting capabilities, was confident it was the ideal platform to elevate Randstad’s social media presence. With Sprout’s powerful tools and intuitive interface, they were finally equipped to tackle Randstad’s unique challenges.

[Sprout Social] is the elite social media management tool.
Jillian Wallace
Social Media & Content Director, Randstad

“From a collaboration perspective, and as data-driven social media marketers…there’s really no beating the Reporting,” says Jarno Oostingh, Senior Director of Social & PR at Nebo.

This robust reporting is complemented by powerful tools like Sprout’s Smart Inbox, which streamlines Randstad’s community management and allows for efficient responses to comments and messages across multiple platforms. This proved crucial for addressing problems and managing their online reputation, especially given the high volume of interactions they receive daily.

Measuring social media success at Randstad

With Sprout’s robust analytics, Jillian could finally track the impact of their social efforts and prove ROI to stakeholders. “The data [from Sprout Social] shows how incredible the work has been as far as driving engagement, impressions and follower growth,” she shares. “All of the numbers are honestly exceptional.”

The efficiency, collaboration and insight from working with Sprout Social on Randstad’s social media presence was significant.
Jarno Oostingh
Senior Director of Social & PR, Nebo

With Sprout’s help, Randstad’s social media community grew by over 400%, and they saved 60 hours per month on community management after implementing Sprout’s Smart Inbox. Moreover, they achieved a 45% social media engagement growth in 18 months. But the transformation went beyond numbers. Sprout Social empowered Randstad to become a true social-first organization, creating engaging content that resonated with their audience and strengthened their brand.

Before
After

Jillian’s favorite part? “The automation of it all,” she says. “Having your templated responses, having the community management in there…[and] crisis management is a huge thing here.”

The transformation in Randstad’s social media presence is evident in their content. “It allowed us to put significant effort towards creating social-forward content, even when speaking about a serious topic like workplace safety” says Jarno, pointing out a comparison of Randstad’s posts before and after implementing Sprout Social:

Before: reliance on static imagery and external links
After: engaging video content aligned with current social media trends

A partnership for success

With Sprout Social as their foundation, Randstad and Nebo built a powerful partnership that propelled their social media strategy to new heights. The platform’s ease of use and collaborative features foster seamless teamwork, allowing them to focus on strategy and creative execution. As Jillian points out, “The collaboration piece is really a time saver, especially when you’re working with an agency partner. [Having the right platform] takes a lot of that very manual stuff off of my plate.”

For agencies, “the right technology helps you invest more time in refining strategy and creative to achieve ambitious goals,” Jarno suggests.

Sprout’s comprehensive toolset, including Employee Advocacy and Social Listening, further streamlined their workflow and maximized their impact. By consolidating their efforts within a single platform, they achieved a level of efficiency and effectiveness that’d have been impossible before.

The future is social for Randstad

Today, Randstad stands as a shining example of how even the largest organizations can transform their social media presence with the right tools and strategy. Sprout Social has empowered them to connect with their audience in more meaningful ways, build stronger relationships and achieve remarkable results.

Sprout is such an incredibly well-rounded tool. t’s sophisticated, and its Reporting—there’s really no beating it.
Jillian Wallace
Social Media & Content Director, Randstad

If you’re ready to unlock the full potential of social media for your business, request a personalized demo of Sprout Social today.