Moburst turns data integrity into a 200% performance boost with Sprout Social Influencer Marketing

Moburst is a leading global mobile marketing agency that helps the world’s most ambitious brands grow. As a full service partner specializing in everything from creative strategy to data science, their reputation is built on delivering measurable results to clients. For a data-driven agency like Moburst, the right influencer marketing platform was needed to bring together collaborative workflow efficiency with data accuracy to ensure the team could deliver all that their clients expected. With Sprout Social, Moburst transformed operational hurdles into a performance boost with a partner that delivers where they need it the most.

Ditching the influencer industry fluff

For Moburst, the breaking point wasn’t just about workload; it was about data integrity. Julia Salume, Head of Influencer and UGC at Moburst, realized their previous tool provided misleading campaign data, especially for engagement metrics. The Moburst team began calculating every campaign manually to ensure accuracy—a process that quickly became an administrative nightmare.

With their own book of business growing, the team was at a crossroads: spend dozens of hours on manual math or find a platform that took data as seriously as they did.

Trading manual hustle for strategic mastery

After vetting over 10 different platforms, Moburst chose Sprout Social Influencer Marketing. The transition shifted their workflow from manual, admin heavy tasks to strategic, insightful work.

We finally found a partner who took data quality as seriously as we did. We could customize our approach and engagement metrics per platform depending on the project; that was the moment we knew we had the right solution.

Julia Salume
Head of Influencer and UGC at Moburst

By transitioning to a more intuitive creator discovery workflow, the team completely eliminated the tedious hours spent on manual keyword matching and basic filtering. Using Semantic Search within Sprout Social Influencer Marketing, Moburst began using natural language to describe specific niches, uncovering a whole new world of creator possibilities. They paired this with Social Listening to identify spaces with high engagement and low competition to point their creator strategy toward.

This approach matches how modern, topic-driven algorithms serve content to social users. By focusing on dynamic content themes instead of static follower counts in their creator searches, Moburst can instantly find creators who command real authority in the specific niche they need for each campaign. This ensures the brand reaches an audience with a built-in interest in the topic, maximizing relevance and campaign ROI.

Social listening analysis gave us an entire new capacity to be more strategic. It helped us identify platforms with high engagement and low profiles talking about the topic—a big competitive advantage we simply wouldn’t have without Sprout Social Influencer Marketing.

Julia Salume
Head of Influencer and UGC at Moburst

Once those high-value creators were identified, the team shifted from discovery mode to presentation mode. Instead of spending hours compiling manual screenshots and wrestling with endless browser tabs to build creator recommendation decks for clients, the team relied on the One Sheet Builder to spin up strategic creator pitches in seconds. “The One-Sheet Builder made the process of selecting and pitching creators less painful and much more enjoyable,” Salume says.

Reclaiming time for high impact strategy

The impact was immediate. Despite the 71% increase in campaign business, the team was able to spend 33% less time sourcing creators. Downstream efficiency skyrocketed, too. Across all clients, automated reporting through Sprout Social Influencer Marketing saved the team over 30 hours per week in manual admin tasks.

This transition unlocked a new level of real-time reporting efficiency. Because of Sprout’s deep network relationships, Moburst and their customers received the most accurate data possible, permissibly obtained straight from the social networks themselves. This reliable visibility enabled the agency to ditch manual data checks and focus entirely on long-term growth. “That time saved on admin is now better spent on creative and audience insights that help us keep optimizing campaigns on an ongoing basis,” Salume adds.

This shift away from manual reporting freed a significant amount of time to focus on real-time campaign optimization which led Moburst to overachieving campaign goals by up to 200% for multiple clients. Sprout’s intuitive ecosystem also built a natural bridge for cross-functional collaboration. By opening up visibility across teams, the Moburst paid media team uses reports from Sprout Social Influencer Marketing to instantly identify which influencer videos to boost, ensuring every dollar spent is backed by organic performance.

Precision that scales

The true success of the partnership between Moburst and Sprout Social Influencer Marketing isn’t just found in the hours reclaimed, but in the relationship of trust built on shared values. Salume and her team have replaced manual workarounds with a streamlined system that proves value to clients through verified data. By prioritizing data accuracy, Moburst has built workflows that enable them to scale their volume without ever compromising the results they promised.

Ready to trade manual guesswork for precision that scales? Request a demo of Sprout Social Influencer Marketing today.