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Why creating a culture of competitive intelligence should be every brand’s next move
Published on March 24, 2020
Reading time 4 minutes
Peter Mertens
Peter Mertens is the Director of Market Strategy at Sprout Social. While he spends hours each week keeping track of what's going on in the marketing world, he makes sure to carve out (arguably too much) time on how the Portland Trail Blazers will play this season.
