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Lauren Cover

Lauren Cover is a former Content Specialist at Sprout Social who writes to empower brands and equip social media professionals with tools for success. Her specialties outside of work include serenading her dogs, devouring buffalo wings and dad jokes.

Categories
- Customer Care
- Customer Experience
How to create social media chatbots that enhance and improve customer service
Published on February 16, 2021 Reading time 8 minutes
Categories
- Leveling Up
- Review Sites
4 overlooked B2B market research methods for understanding your customers
Published on January 20, 2021 Reading time 7 minutes
Categories
- Social Listening
- Social Media Analytics
7 ways to use data to create better social media content
Published on January 12, 2021 Reading time 7 minutes
Categories
- Branding & Creative
- Social Media Content
5 goals you can accomplish with social media video marketing
Published on January 6, 2021 Reading time 8 minutes
Categories
- Social Listening
- Social Media Analytics
How to nail your pitch for a social media marketing campaign
Published on January 4, 2021 Reading time 7 minutes
Categories
- Customer Care
- Review Management
10 ways the Sprout Social mobile app lets you manage social from anywhere
Published on December 3, 2020 Reading time 8 minutes
Categories
- Consumer Goods
- Retail
Think big, shop small: How to rev up your small business holiday marketing strategy
Published on November 24, 2020 Reading time 5 minutes
Categories
- Social Media Trends
Hello from the outside: Exploring the great outdoors while staying close to home
Published on November 19, 2020 Reading time 5 minutes
Categories
- Employee Advocacy
- Review Sites
10 clever ways to improve your Glassdoor presence using Sprout Social
Published on November 6, 2020 Reading time 7 minutes
Categories
- Leadership
- Leveling Up
Bring it in: How to build an all-star social media team
Published on October 30, 2020 Reading time 8 minutes
Categories
- Customer Experience
- Social Media Trends
Meet me at the drive-in: How COVID-19 reinvigorated—and reimagined—an American pastime
Published on October 22, 2020 Reading time 6 minutes
Categories
- Social Media Content
- Social Media Strategy
Reimagining entertainment and the customer experience with social media
Published on October 21, 2020 Reading time 6 minutes
Categories
- Branding & Creative
9 tips to get the most from your social media video content
Published on October 14, 2020 Reading time 9 minutes
Categories
- Agency
#AgencyLife in the new year: 6 client retention strategies to help your agency grow
Published on October 7, 2020 Reading time 6 minutes
Categories
- LinkedIn
- Social Media Advertising
Integrating organic and paid for a powerful LinkedIn social media strategy
Published on September 30, 2020 Reading time 7 minutes
Categories
- Social Media Engagement
- Sprout in Action
The lean social team: How Sprout powers efficiency for social marketers and proves their ROI
Published on September 28, 2020 Reading time 8 minutes
Categories
- Social Listening
- Social Media Strategy
Unlock success by embracing social media data analysis
Published on September 1, 2020 Reading time 6 minutes
Categories
- Customer Care
- Marketing Disciplines
Navigating call-out culture: What to do when your brand is in the hot seat
Published on August 27, 2020 Reading time 6 minutes
Categories
- Culture Strategies
- Leadership
Overwhelmed at work? Here’s how to talk to your boss about burnout
Published on August 17, 2020 Reading time 5 minutes
Categories
- Agency
- Customer Care
8 ways to show your clients the value of social in a tumultuous climate
Published on July 30, 2020 Reading time 6 minutes
Categories
- Leadership
- Leveling Up
Social media managers, you matter now more than ever
Published on June 30, 2020 Reading time 5 minutes

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Lauren Cover

How to create social media chatbots that enhance and improve customer service

4 overlooked B2B market research methods for understanding your customers

7 ways to use data to create better social media content

5 goals you can accomplish with social media video marketing

How to nail your pitch for a social media marketing campaign

10 ways the Sprout Social mobile app lets you manage social from anywhere

Think big, shop small: How to rev up your small business holiday marketing strategy

Hello from the outside: Exploring the great outdoors while staying close to home

10 clever ways to improve your Glassdoor presence using Sprout Social

Bring it in: How to build an all-star social media team

Meet me at the drive-in: How COVID-19 reinvigorated—and reimagined—an American pastime

Reimagining entertainment and the customer experience with social media

9 tips to get the most from your social media video content

#AgencyLife in the new year: 6 client retention strategies to help your agency grow

Integrating organic and paid for a powerful LinkedIn social media strategy

The lean social team: How Sprout powers efficiency for social marketers and proves their ROI

Unlock success by embracing social media data analysis

Navigating call-out culture: What to do when your brand is in the hot seat

Overwhelmed at work? Here’s how to talk to your boss about burnout

8 ways to show your clients the value of social in a tumultuous climate

Social media managers, you matter now more than ever

Build and grow stronger relationships on social