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Lauren Cover

Lauren Cover is a Content Specialist at Sprout Social where she writes to empower brands and equip social media professionals with tools for success. Her specialties outside of work include serenading her dogs, devouring buffalo wings and dad jokes.

Categories
- Branding & Creative
9 tips to get the most from your social media video content
Published on October 14, 2020 Reading time 9 minutes
Categories
- Agency
#AgencyLife in the new year: 6 client retention strategies to help your agency grow
Published on October 7, 2020 Reading time 6 minutes
Categories
- Branding & Creative
- Review Management
The do’s and don’ts of building a world-class employer branding program
Published on October 6, 2020 Reading time 10 minutes
Categories
- LinkedIn
- Social Media Advertising
Integrating organic and paid for a powerful LinkedIn social media strategy
Published on September 30, 2020 Reading time 7 minutes
Categories
- Social Media Engagement
- Sprout in Action
The lean social team: How Sprout powers efficiency for social marketers and proves their ROI
Published on September 28, 2020 Reading time 8 minutes
Categories
- Social Listening
- Social Media Strategy
Unlock success by embracing social media data analysis
Published on September 1, 2020 Reading time 6 minutes
Categories
- Customer Care
- Marketing Disciplines
Navigating call-out culture: What to do when your brand is in the hot seat
Published on August 27, 2020 Reading time 6 minutes
Categories
- Culture Strategies
- Leadership
Overwhelmed at work? Here’s how to talk to your boss about burnout
Published on August 17, 2020 Reading time 5 minutes
Categories
- Agency
- Customer Care
8 ways to show your clients the value of social in a tumultuous climate
Published on July 30, 2020 Reading time 6 minutes
Categories
- Leadership
- Leveling Up
Social media managers, you matter now more than ever
Published on June 30, 2020 Reading time 5 minutes
Categories
- Leadership
- Leveling Up
A crash course for new marketing leaders overseeing social media
Published on June 25, 2020 Reading time 7 minutes
Categories
- Culture Strategies
- Diversity, Equity & Inclusion
Why brands excel when marketers can bring their authentic selves to work
Published on June 11, 2020 Reading time 7 minutes
Categories
- Social Media Strategy
- Social Media Trends
What to do with your 2020 social strategy now
Published on May 29, 2020 Reading time 8 minutes
Categories
- Marketing Disciplines
- Social Media Analytics
How to create, manage and report on social media campaigns in Sprout
Published on May 28, 2020 Reading time 8 minutes
Categories
- Agency
- Leveling Up
How to leverage social data to be a world-class agency
Published on May 13, 2020 Reading time 7 minutes
Categories
- Facebook
- Social Media Advertising
The most popular custom reporting options in Sprout & how to use them
Published on May 7, 2020 Reading time 5 minutes
Categories
- Social Media Engagement
- Social Media Strategy
8 stats that demonstrate how social drives business growth
Published on May 5, 2020 Reading time 6 minutes
Categories
- Branding & Creative
- Social Listening
What to do when your content stalls
Published on April 28, 2020 Reading time 8 minutes
Categories
- Marketing Disciplines
- Social Media Content
How to remain agile when your priorities shift
Published on April 21, 2020 Reading time 6 minutes
Categories
- Social Media Advertising
- Social Media Content
7 lessons from Sprout Social’s year of creative testing on social media
Published on April 9, 2020 Reading time 9 minutes
Categories
- Community Management
- Leveling Up
Battling burnout as a social media manager
Published on March 26, 2020 Reading time 7 minutes

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Lauren Cover

9 tips to get the most from your social media video content

#AgencyLife in the new year: 6 client retention strategies to help your agency grow

The do’s and don’ts of building a world-class employer branding program

Integrating organic and paid for a powerful LinkedIn social media strategy

The lean social team: How Sprout powers efficiency for social marketers and proves their ROI

Unlock success by embracing social media data analysis

Navigating call-out culture: What to do when your brand is in the hot seat

Overwhelmed at work? Here’s how to talk to your boss about burnout

8 ways to show your clients the value of social in a tumultuous climate

Social media managers, you matter now more than ever

A crash course for new marketing leaders overseeing social media

Why brands excel when marketers can bring their authentic selves to work

What to do with your 2020 social strategy now

How to create, manage and report on social media campaigns in Sprout

How to leverage social data to be a world-class agency

The most popular custom reporting options in Sprout & how to use them

8 stats that demonstrate how social drives business growth

What to do when your content stalls

How to remain agile when your priorities shift

7 lessons from Sprout Social’s year of creative testing on social media

Battling burnout as a social media manager

Build and grow stronger relationships on social