Lauren Cover

Lauren Cover is a content writer who writes to empower brands and equip social media professionals with tools for success. Her specialties outside of work include serenading her dogs, devouring buffalo wings and dad jokes.

Categories
- Competitive Strategies
Why your entire team needs access to social business intelligence
Published on November 1, 2023 Reading time 5 minutes
Categories
- Community Management
- Marketing Disciplines
Contents may be hot: Behind the handle with Social Media Tea
Published on October 12, 2021 Reading time 14 minutes
Categories
- Social Media Strategy
- Social Media Trends
One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers
Published on October 5, 2021 Reading time 5 minutes
Categories
- Social Listening
- Social Media Trends
Pumpkin spice and everything nice: 5 seasonal marketing takeaways from fall flavors fever
Published on September 15, 2021 Reading time 4 minutes
Categories
- Social Media Content
- Social Media Strategy
How the right social media mix enhances multichannel campaigns
Published on August 30, 2021 Reading time 6 minutes
Categories
- Corporate Communications
- Leveling Up
See public relations differently: How the NAACP uses social media to publicize a movement
Published on July 21, 2021 Reading time 5 minutes
Categories
- Community Management
- Customer Care
How to use Instagram DMs for business [free templates included]
Published on June 2, 2021 Reading time 8 minutes
Categories
- Facebook
- Social Media Advertising
5 brilliant Facebook campaigns (& why they worked)
Published on March 29, 2021 Reading time 7 minutes
Categories
- Culture Strategies
- Diversity, Equity & Inclusion
How to spot, avoid & learn from cultural appropriation in marketing
Published on March 1, 2021 Reading time 8 minutes
Categories
- Social Listening
- Social Media Analytics
7 ways to use data to create better social media content
Published on January 12, 2021 Reading time 7 minutes
Categories
- Social Listening
- Social Media Analytics
How to nail your pitch for a social media marketing campaign
Published on January 4, 2021 Reading time 6 minutes
Categories
- Employee Advocacy
- Review Sites
10 clever ways to improve your Glassdoor presence using Sprout Social
Published on November 6, 2020 Reading time 7 minutes
Categories
- Agency
#AgencyLife in the new year: 6 client retention strategies to help your agency grow
Published on October 7, 2020 Reading time 6 minutes
Categories
- Customer Care
- Marketing Disciplines
Navigating call-out culture: What to do when your brand is in the hot seat
Published on August 27, 2020 Reading time 6 minutes
Categories
- Social Media Advertising
- Social Media Content
7 lessons from Sprout Social’s year of creative testing on social media
Published on April 9, 2020 Reading time 9 minutes