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For legacy industries, influencer marketing is key to evolving the customer journey
Published on March 26, 2024
Reading time 5 minutes
Greg Scavuzzo is former Sprout Social product marketing leader and a senior player in the influencer marketing space, having held roles across multiple media and PR agencies before heading up product marketing efforts for Sprout Social Influencer Marketing.
For legacy industries, influencer marketing is key to evolving the customer journey