Crystal King is the Social Media Professor for HubSpot Academy. Crystal created HubSpot Academy’s popular Social Media Marketing Course which has awarded over 100,000 certifications to professionals across the globe. Crystal has led global social media programs for companies such as Keurig and CA Technologies, and taught classes in writing, creativity and social media at Harvard Extension School, Boston University, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. She is also the author of two novels, The Chef’s Secret and Feast of Sorrow. Follow her on Twitter @crystallyn.