What’s next? 8 career paths for social media managers
January 14, 2020 — Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Engaging… Read More
Alicia Johnston
Alicia Johnston is the Senior Manager of Content & Communications at Sprout Social, leading a team responsible for thought-provoking content and engaging internal communications. Away from the keyboard, she can usually be found at the farmer’s market, traveling or on the hunt for Chicago’s best almond croissant.
How to build an effective influencer marketing campaign
December 11, 2019 — Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our… Read More
Teamwork makes the dream work: Sprout Social Philanthropy Week 2018
December 11, 2018 — Every year, our team comes together around the winter holidays to support causes near and dear to our hearts. At… Read More
Sprout Named a Top Workplace by Chicago Tribune
November 11, 2016 — Each year, the Chicago Tribune highlights the best places to work in Chicago. Sprout Social is honored to be included… Read More
Open Communication & Coffee
October 11, 2016 — Alan Boyce, the VP of Engineering at Sprout Social, averages three coffees a day. You might think he’s just a… Read More
How to Create a Bounce Animation for Android
September 29, 2016 — Here at Sprout Social, our customers depend on us to help them reliably manage their social media content. Sprout… Read More
Sprout’s Spring Service Day
April 29, 2016 — There are more than 660 public schools serving almost 400,000 students in the city of Chicago. Among them… Read More
Twitter Direct Message: To DM or Not to DM?
March 31, 2016 — Private or public messaging, that is the question—especially when it comes to social customer service. While most customer service… Read More
Video: Building a Smarter Strategy Through Social Listening
March 25, 2016 — As the term social media listening grows in popularity, it can be hard to break free from the buzzword… Read More
Como criar uma estratégia de marketing para o Instagram
January 27, 2016 — Para ajudá-lo a desenvolver uma estratégia de marketing para o Instagram pautada em objetivos claros e resultados mensuráveis, reunimos este… Read More
Cómo crear una estrategia de marketing para Instagram
January 27, 2016 — Hemos preparado la siguiente guía para ayudarte a desarrollar una estrategia de marketing para Instagram basada en objetivos claros y… Read More
Team Sprout Gives Thanks
November 26, 2015 — Today, we celebrate Thanksgiving here in the US, but at Sprout Social headquarters, we kicked off the festivities a little… Read More