Top Australian Instagram influencers to watch in 2025

Instagram remains one of Australia’s top social networks for brands to connect with real people, and real influence matters.

With 3 in 5 Australian active on Instagram, the opportunity to connect with your audience through influencer marketing is massive. But when thousands of creators post daily, finding the right partners who align with your brand and drive impact requires more than guesswork.

Here are 25 of the most impactful Australian Instagram creators in 2025, spanning macro, micro and nano reach. From fitness gurus to everyday storytellers, these influencers have engaged communities that brands want to work with.

Plus, tips to help you spot genuine influence, avoid common pitfalls and run campaigns that deliver results.

10 must-know Australian Instagram influencers in 2025 (quick picks)

To get started, check out 10 of Australia’s most prominent Instagram influencers across varying reach.

Sprout helps you choose influencers with real impact. Sprout Social’s Influencer Marketing platform gives you a complete view of every influencer. Dig into each profile to assess audience alignment, engagement quality and campaign results with confidence. With countless social data points and advanced filtering tools at your fingertips, it’s easier to find authentic partners who are the right fit for your brand and your goals.

1. Chloe Morello (@chloemorello)

Source: Instagram

• Followers: 1.1M
• Niche: Beauty, lifestyle, travel

Chloe Morello is a well-known Australian beauty influencer who has grown her Instagram presence over a decade. Her content features a mix of makeup tutorials, skincare tips and lifestyle content. She is known for her approachable and authentic style, often sharing her favourite products and personal stories with her audience.

2. Kayla Itsines (@kayla_itsines)

Source: Instagram

• Followers: 15.7M
• Niche: Fitness, health, wellness

Kayla Itsines is an Australian fitness icon recognised worldwide for her workout programs and motivational content. As a personal trainer and co-creator of the Sweat app, she promotes an inclusive and empowering approach to fitness, focusing on strength and health rather than just aesthetics. Kayla shares workout routines, nutrition advice and transformation stories, building a supportive community of millions.

3. Tammy Hembrow (@tammyhembrow)

Source: Instagram

• Followers: 17.1M
• Niche: Fitness, fashion, motherhood

A prominent fitness influencer and entrepreneur from Australia, Tammy Hembrow is famous for her intense workouts and trendy lifestyle posts. Beyond fitness, she showcases her fashion line and shares candid moments about motherhood, balancing business and family life. She has built a global following by combining fitness motivation with relatable daily life content.

4. Shani Grimmond (@shanigrimmond)

Source: Instagram

• Followers: 1.2M
• Niche: Beauty, fashion, lifestyle

Shani Grimmond is an Australian beauty and lifestyle influencer known for makeup tutorials, fashion content and lifestyle vlogs. She is also the founder of the swimwear brand Sylk Swim. Shani’s content is authentic, relatable and stylish, appealing to a broad female Australian audience.

5. Michael Finch (@michaelfinch)

Source: Instagram

• Followers: 732K
• Niche: Food, cooking, lifestyle

Michael Finch is a Brisbane-based chef and content creator best known for engaging cooking videos and food-related content. He won TikTok’s Food Creator of the Year award in 2024, highlighting his popularity and influence in the space. Michael shares recipes, cooking tips and lifestyle moments on Instagram that resonate with food lovers and home cooks alike. Many of his fans came from his early days as a beauty influencer—he is also notably best friends with Shani Finch.

6. Luke Springer (@iam.mrluke) 

Source: Instagram

• Followers: 951K
• Niche: Education, comedy, lifestyle

Luke Springer is a primary school teacher and content creator from Adelaide who’s built a huge following by sharing hilarious and heartwarming glimpses into classroom life. His content highlights the highs, lows and occasional chaos of teaching young kids, with a mix of relatable skits, storytelling and educational commentary.

7. Antoinette Marie (@sydneyfashionblogger)

Source: Instagram

• Followers: 1M
• Niche: Fashion, luxury, lifestyle

Antoinette Marie, known online as “Sydney Fashion Blogger,” is one of Australia’s original Instagram fashion influencers. With a decade-long career in content creation, she’s known for curating luxe looks, designer wardrobe styling and high-end fashion inspiration. Antoinette blends aspirational glamour with real-world relatability, often sharing glimpses into her travels and personal life. Her page is a go-to for fashion lovers seeking elevated style and timeless aesthetics.

8. Josh Miller (@itsjoshmiller)

Source: Instagram

• Followers: 99.8K
• Niche: Family, photography, lifestyle

Josh Miller is a Melbourne-based content creator known for sharing authentic glimpses into his family life, photography and lifestyle. As a stay-at-home dad, he offers a relatable perspective on parenting, often featuring moments with his wife, influencer Steph Claire Smith, and their son Harvey.

9. Connie (Foodie or Fatty) (@foodie_or_fatty)

Source: Instagram

• Followers: 66.9K
• Niche: Food, reviews, lifestyle

Connie, known as “Foodie or Fatty,” is a Melbourne-based content creator and full-time doctor who offers candid food reviews and showcases a variety of dining experiences across the city. Her Instagram features a mix of trendy food spots, hidden gems and personal anecdotes, providing her audience with authentic insights into Melbourne’s vibrant food scene.

10. Arpita Chawla (@arpitachawlaa)

Source: Instagram

• Followers: 116K
• Niche: Fashion, lifestyle, beauty

Arpita is a Melbourne-based content creator known for her stylish fashion choices, beauty tips and lifestyle content. Her Instagram showcases a blend of curated outfits, makeup tutorials and personal moments, resonating with a diverse audience. Arpita’s content often reflects her Indian heritage. She collaborates with various brands, sharing authentic reviews and experiences with her followers.

The Australian Instagram influencer landscape

Instagram has a massive presence in Australia, with around 14 million users tapping in daily. But it’s more than a social network, it’s a powerful driver of social commerce—40% of Australian shoppers now turn to Instagram to discover and buy products.

The network’s algorithm balances photos, videos, Reels, Stories and Explore content to keep feeds fresh and engaging. However, Reels continues to grow as the key format for discovery and brand reach.

For marketers, Instagram influencer campaigns remain highly effective: 78% say posts deliver the best results, followed closely by Stories and video content.

So what about audience size? Micro-influencers, especially women aged 18 to 24, tend to generate the highest engagement, proving that authenticity and niche matter most to Australian consumers.

Brands that stay relevant to local culture and trends stand out. A staggering 93% of Australian expect brands to keep up with cultural moments, and 36% say genuine interactions make a brand memorable.

Local influencers understand local culture and trends, so they add trust to live brand activations, both digital and in-person. 80% of consumers are willing to buy from brands that partner with influencers beyond social media—think in-person events, brand trips and more.

Partnering with the right influencers who can speak to local communities and are culturally aware goes a long way.

How to find the right Australian Instagram influencer

Define your campaign goals

Setting clear goals is key.  Almost 70% of marketers have used influencer marketing to build brand awareness and drive engagement. Knowing whether you want awareness, conversions or community-building helps target influencers whose audiences align with these goals.

Use Sprout Social’s Influencer Marketing platform to sort creators based on your most important campaign goals. You can also filter by audience demographics, content performance, past brand partnerships and more.

Audience, authenticity and engagement

Follower numbers don’t tell the whole story. Genuine engagement matters more. 66% of Australians want brands to be transparent about their values, meaning influencers who consistently share authentic, value-driven content are more likely to earn audience trust and drive real engagement.

You can use the Influencer Marketing platform to identify which creators can drive results. Go beyond surface-level stats and access detailed performance analytics for engagement rates, audience growth trends and historical campaign results.

Evaluate brand safety and reputation

Brand safety is non-negotiable. Sprout allows users to screen Creator Profiles for past controversies and ensure that influencers collaborate consistently. This protects your brand from reputational risks.

Monitor past collaboration performance

Look for influencers with proven results. Sprout Social’s Influencer Marketing tool can provide analytics on reach, engagement and audience demographics from previous campaigns, helping you predict ROI and avoid costly mismatches.

Stay ahead of trends and platform changes

Instagram’s algorithm and features evolve rapidly. Influencers leveraging formats like Reels, Stories and Shopping generate better audience engagement. Working with creators who adapt quickly keeps campaigns relevant and practical.

Use tools to streamline

Sprout Social’s Influencer Marketing platform helps you to discover suitable creators by aggregating audience insights, engagement metrics, brand safety checks and collaboration histories—all in one place—simplifying influencer management and boosting campaign success.

25 standout Instagram personalities in Australia

To complete the list of 25, here are 15 more Australian Instagram influencers to watch this year—broken into macro, micro and nano reach. Australian macro Instagram influencers

11. Emily Skye (@emilyskyefit)

Source: Instagram

• Followers: 2.7M
• Niche: Fitness, health, wellness

Emily Skye, a fitness influencer and personal trainer from the Gold Coast, motivates her followers with workout plans, nutrition advice and lifestyle content. Her Instagram promotes a balanced, sustainable approach to health and fitness, focusing on empowerment and realistic goal-setting. Emily’s content emphasises mental well-being alongside physical health, encouraging followers to embrace a holistic approach to wellness.

12. Tara Milk Tea (@taramilktea)

Source: Instagram

• Followers: 1.4M
• Niche: Fashion, travel, lifestyle

Tara is an Australian influencer known for her captivating content that blends fashion, travel and lifestyle. Her Instagram features stunning photography from her global adventures, stylish outfit inspirations and glimpses into her daily life. Tara’s aesthetic and storytelling have garnered her a dedicated following, making her a prominent figure in the influencer community.

13. Lauren Curtis (@lozcurtis)

Source: Instagram

• Followers: 1.1M
• Niche: Beauty, makeup, lifestyle

Lauren Curtis is an Australian beauty influencer famous for her makeup tutorials, product reviews and lifestyle content. Focusing on natural looks and approachable beauty tips, Lauren’s Instagram resonates with followers seeking down-to-earth beauty advice and style inspiration. Her authenticity and relatability have contributed to her enduring popularity in the beauty community.

14. Nathan McCallum (@nathan)

Source: Instagram

• Followers: 784.2K
• Niche: Fitness, motivation, lifestyle

Nathan McCallum is a fitness coach and influencer who shares strength training workouts, nutrition tips and motivational content. He inspires his followers to pursue fitness goals with dedication and a positive mindset. But beyond fitness, Nathan is a lifestyle and men’s fashion influencer, too.

15. Chloe Szepanowski (@chloeszep)

Source: Instagram

• Followers: 558.3K
• Niche: Wellness, motherhood, lifestyle

Chloe Szepanowski is an Australian influencer and entrepreneur focusing on holistic health, conscious living and motherhood. She co-founded the activewear brand Szep and the wellness platform Well Web, reflecting her commitment to promoting a balanced and mindful lifestyle. Chloe shares insights into energy healing, self-care practices and her experiences as a mother, inspiring her audience to embrace wellness in all aspects of life.

16. Kentaro Yoshida (@kentaro_yoshida)

Source: Instagram

• Followers: 118.5K
• Niche: Illustration, surf culture, Japanese-Australian lifestyle

Kentaro is a Japanese-Australian illustrator whose art is inspired by coastal living, surf culture and Japanese heritage. His Instagram is a vibrant feed of mural work, commercial collabs and behind-the-scenes sketches, all underpinned by his signature hand-drawn style. He’s worked with major Australian brands like Billabong and General Pants, and offers a laid-back, visual storytelling experience that resonates with youth culture and lifestyle audiences.

Australian micro Instagram influencers

17. Deborah Aldridge (@debbizi)

Source: Instagram

• Followers: 86.4K
• Niche: Fitness, yoga, nutrition

Deborah Aldridge is a Sydney-based nutritionist and yoga instructor known for her holistic approach to health and wellness. With a background in complex trauma therapy and a focus on inclusive, trauma-informed yoga practices, she offers a unique blend of physical fitness and mental well-being.

18. Khanh Nguyen (@genghiskhanh)

Source: Instagram

• Followers: 82.4K
• Niche: Food, recipes, Vietnamese-Australian cuisine

Khanh Nguyen is an award-winning chef and food creator known for sharing delicious Vietnamese-Australian recipes on Instagram. Beyond his fine-dining background as Executive Chef at King Clarence, he directly brings his passion for cooking to his followers through easy-to-follow recipes, food styling and vibrant kitchen moments. His content blends professional culinary expertise with approachable home cooking.

19. Canna Campbell (@sugarmammatv)

Source: Instagram

• Followers: 70.1K
• Niche: Food, lifestyle, recipes

Canna Campbell is a food and lifestyle creator known for her fresh, approachable recipes and vibrant food photography. She shares a mix of healthy meals and indulgent treats, often featuring seasonal and locally sourced ingredients. Her content resonates with followers looking for easy-to-make recipes with a creative twist, making her a go-to for food and lifestyle brands.

20. Belinda Norton (@belinda.n.x)

Source: Instagram

• Followers: 61.1K
• Niche: Health & fitness, wellness, family

Belinda Norton is a health and fitness educator, personal trainer and author based in Gold Coast, Australia. With over 24 years of experience, she specialises in sustainable health practices for women and families. Belinda shares practical wellness advice, workout routines and nutritious recipes to inspire others to lead balanced and healthy lives. Her content resonates with individuals seeking realistic approaches to fitness and well-being, especially for busy parents.

Australian nano Instagram influencers

21. Riley Beven (@rileyinmelb)

Source: Instagram

• Followers: 7.6K
• Niche: Lifestyle, fashion, content creation

Riley Beven is a Melbourne-based content creator known for his engaging lifestyle and fashion content. Through his Instagram, he shares curated outfits, personal experiences and insights into his daily life, resonating with a diverse audience. Riley’s approachable style and authentic voice have garnered him a dedicated following, making him a notable figure in the Australian influencer scene.

22. Elly Hudson (@ellymhudson)

Source: Instagram

• Followers: 3.8K
• Niche: Lifestyle, fashion, business

Elly May Hudson is an Australian influencer who shares her personal style, lifestyle moments and insights into her daily life on Instagram. Her content often features fashion inspirations, travel experiences and personal reflections, connecting with followers who appreciate authenticity and relatability. Elly’s engaging presence and genuine approach have established her as a respected Australian nano-influencer.

23. Keli Mackean (@perth_mum_vibes)

Source: Instagram

• Followers: 5.7K
• Niche: Family, lifestyle, parenting

Keli Mackean documents her journey as a Perth-based mum, combining lifestyle tips with parenting insights. Her content is grounded in authenticity, appealing to local families and parents looking for honest, real-life experiences and advice.

24. Hannah Marie (@hannahmariemp)

Source: Instagram

• Followers: 4.6K
• Niche: Lifestyle, photography, motherhood

Hannah Marie is a Perth-based content creator, photographer and marketing professional. As a mother of two, she shares authentic glimpses into her family life, offering relatable parenting moments and lifestyle insights. Her content resonates with followers seeking real-life experiences and practical advice on balancing family, work and personal passions.

25. Jessica Rose Phipps (@jessrosephipps)

Source: Instagram

• Followers: 3.4K
• Niche: Fashion, lifestyle, aesthetics

Jessica Rose Phipps is a fashion and lifestyle content creator known for her minimalist aesthetic and curated style. Her Instagram features a blend of outfit inspirations, beauty tips and lifestyle moments, resonating with followers who appreciate clean, cohesive visuals. Jess’s content often showcases her style, offering a glimpse into her daily life and fashion choices.

Elevate your brand with Australian Instagram influencers

Instagram influencers in Australia offer unique access to engaged audiences that can help your brand grow authentically.

Using Sprout Social’s AI-powered Influencer Marketing platform, you can quickly find and evaluate influencers with clear, data-backed insights, saving time and helping you make smarter decisions.

Ready to cut through influencer noise and work with creators who genuinely fit your goals?

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