LinkedIn Premium Business is a subscription service that provides professionals and businesses with advanced tools for networking, lead generation and market insights. It goes beyond the basic LinkedIn experience with features that streamline outreach, offer competitive intelligence and enable strategic decision-making.

Whether you’re aiming to expand your professional network, identify potential clients or gain a deeper understanding of your industry, Premium Business offers a suite of resources for professionals.

What is LinkedIn Premium Business?

LinkedIn Premium Business is a paid subscription tier that provides users with several advanced features compared to a free LinkedIn account. It targets professionals and businesses focused on growth, lead generation and market analysis.

Key features of LinkedIn Premium Business include:

  • Advanced Search filters: Users can find and connect with specific professionals based on detailed criteria like company size, industry, seniority and more. This is crucial for targeted outreach and lead generation.
  • InMail Messages: Users can send direct messages to LinkedIn members they aren’t connected with. This opens doors for connecting with industry thought leaders or potential clients, partners and candidates.
  • Company Insights: Users can get detailed information about company data, including growth, employee changes and similar companies. This information can show market trends and potential opportunities.
  • Unlimited people browsing: Removes the limitations on viewing profiles, allowing users to conduct extensive research and network without restrictions.
  • Who’s Viewed Your Profile: Provides a detailed list of who has viewed your profile, enabling users to identify potential leads and networking opportunities.
  • Business Learning Courses: Users can access LinkedIn Learning courses, which can help increase personal and business skills.

LinkedIn Premium Business is designed to empower users with the data and tools necessary to make informed business decisions and expand their professional reach.

How Much is LinkedIn Premium Business?

The cost of LinkedIn Premium Business varies depending on your tiered subscription, region and any promotional offers that may be available. To find the most accurate and up-to-date pricing, you should check the LinkedIn Premium page directly or login to your LinkedIn account and check the subscription options.

It’s important to note that LinkedIn often offers free trial periods, usually 30 days. This allows users to try Premium Business benefits before paying for it.

Note that there are two types of LinkedIn Premium subscriptions: Career and Business.

What’s the difference between LinkedIn Premium Career vs. Business?

While both LinkedIn Premium Career and Premium Business are subscription services, they cater to different professional goals:

  • LinkedIn Premium Career:
    • Focuses on job seekers and professionals looking to advance their careers.
    • Provides tools for improving your profile, seeing who’s viewed your profile and gaining insights into job postings and recruiter activity.
    • Offers InMail credits for contacting recruiters and hiring managers.
    • Designed to help you get hired.
  • LinkedIn Premium Business:
    • Focuses on sales professionals, business owners and those involved in lead generation and market research.
    • Provides advanced search filters, company insights and unlimited people browsing.
    • Offers a higher number of InMail credits for reaching out to potential clients and partners.
    • Designed to help you grow your business.

Premium Career is about personal career advancement, while Premium Business is about professional and business growth.

If you’re seeking more information on how to expand your LinkedIn marketing efforts, read Sprout Social’s comprehensive guide to LinkedIn marketing.