The complete guide to social media for small business
Welcome, small business marketers! We’ve been hard at work figuring out the strategies and tools that help small businesses succeed on social media, and we want to share that information with you! Social for Small Business Information Sources Sprout Social’s SMB Sales reps to uncover the most valuable tools, solutions,… Read More
How to build a better business with B2B social listening
March 13, 2019 — If you’re a B2B brand, chances are you already have plenty on your plate. However, that’s no excuse to sleep… Read More
How SEO can (and should) inform social media marketing
March 11, 2019 — Search engine optimization and social media marketing are two major points of focus for most digital marketers these days. They… Read More
The complete guide to online social listening
March 8, 2019 — If you haven’t noticed by now, social listening is kind of a big deal for brands today. Why? Because… Read More
Software engineering personalities: the Teslas and the Edisons
March 4, 2019 — In the history of inventions, the rivalry between Nikola Tesla and Thomas Edison is one of the most famous. Their… Read More
Social Media Monitoring vs. Social Media Listening
March 1, 2019 — Social media monitoring and social media listening are terms that have been used interchangeably, but there is a difference. Social… Read More
Here’s what you need to know about the Google+ shut down
February 28, 2019 — In October 2018, Google announced that it will be shutting down the consumer version of Google+ owing… Read More
8 tips to build customer relationships with social media
February 26, 2019 — Customer experience has become a top priority for companies in 2019. Today’s consumers base their perception of a brand on… Read More
The complete guide to Facebook listening
February 25, 2019 — Outside of the day-to-day responses to posts and messages, how often do you take a step back and look at… Read More
The complete guide to Instagram listening
February 22, 2019 — Is your brand keeping an ear to the ground through Instagram listening? Because there’s arguably no busier place than Instagram… Read More
The complete guide to Twitter listening
February 21, 2019 — If you’re using social media solely to promote your business, then you’re missing out on a whole other facet of… Read More
Hashtag analytics 101: Using the best hashtags for your social strategy
February 20, 2019 — When it comes to your company’s social media marketing, hashtags are pretty much an essential part of your content strategy. Read More
How to Build the Perfect LinkedIn Company Page
February 18, 2019 — Be honest: when’s the last time you updated your LinkedIn company page? Although the platform may not seem to be… Read More
Drive authentic connection at scale with a sophisticated listening solution
February 13, 2019 — “Your brand is what other people say about you when you’re not in the room.” This slice of Jeff Bezos… Read More
How to survive (and outsmart) the Instagram algorithm in 2019
February 12, 2019 — We need to talk about the Instagram algorithm. And if just seeing the word “algorithm” freaks you out, we get it. Read More
11 chatbot marketing examples to boost your bot strategy
February 11, 2019 — “The bots are coming.” This sort of line has been popular among marketers over the past couple of years. But… Read More
Celebrating agency excellence: our 2018 Partner of the Year
February 5, 2019 — The Sprout agency team and I work with 1,000 agency partners and thousands of agency customers. These social media and… Read More
Social media demographics to drive your brand’s online presence
February 5, 2019 — Understanding the social media demographics of each platform is an essential step to take before determining which platforms make the… Read More
Instagram hacks for brands
January 31, 2019 — Dozens of new features are released on Instagram every year. Not everything is perfect and that’s why these hacks are… Read More
How to build your social media marketing strategy for 2019
January 30, 2019 — Do you have your social media marketing strategy squared away for 2019? If not, we don’t blame you. Because 2018… Read More