39 free social media strategy templates that will elevate your workflows
Published on August 20, 2026
Reading time 15 minutes
Repin
A repin is a Pin that someone saves from another account to one of their own Pinterest boards. Pinterest now calls this action a “save,” but marketers and searchers still use “repin.” The repin keeps the image, title and link to the original source.
Pinterest swapped its “Pin it” button for “Save” in June 2016. Today, brands track these saves to measure user engagement and the shareability of their site content.
How to repin (save) a Pin on Pinterest
You can save a Pin on the Pinterest desktop site or in the app.
On desktop:
- Hover over the Pin you want to save
- Click “Save”
- Choose a board
On mobile:
- Tap the Pin you want to save
- Tap “Save”
- Choose a board
How to track repins on Pinterest
Utiliza una plataforma analítica que mida el contenido compartido en las redes sociales, como la herramienta de analítica integrada en Pinterest, Google Analytics o Sprout Social.
When using the Analytics dashboard on Pinterest, there’s an option to add your website data to the dashboard to see the pins people save directly from your website.
Para analizar los datos de pines de tu sitio web:
- Click on Analytics tab > Overview
- Click Confirm website
- Copy and paste the tag displayed in the window to the
section of site’s index.html file
Después de guardar los cambios anteriores, verás la actividad de tus pines desde el sitio web en tu tablero de Pinterest.
Para darle seguimiento a tus repines (pines guardados) en Pinterest:
- Click on Analytics tab > Overview
- Select Saves from the metric dropdown
Benefits of tracking repins
- Monitor engagement. Track saves, comments and sends to gauge the shareability of your visual content and establish your brand’s influence.
- Analyze trends in shared content. Pinpoint your most repinned content—whether that’s how-tos, recipes, tips or quotes.
- Measure content performance. Compare saves across your pins to see which images, titles and descriptions resonate most with your audience, then apply those insights to future pins.
- Identify top-performing boards. Find out which boards earn the most saves so you can prioritize them, refresh underperforming ones and organize your content around what people want.
- Understand website content appeal. Track saves from pins linked to your site to see which blog posts, product pages and other web content people find worth saving and sharing.
- Extend your reach. Every save puts your pin in front of a new set of followers, so tracking saves helps you spot the content that spreads your brand to new audiences.
- Inform your content strategy. Use save data to decide what to create next, when to post and which topics deserve more attention, so your Pinterest marketing efforts stay focused on what works.
Extract key business insights from your Pinterest presence. Track saves alongside critical metrics in Sprout Social’s Pinterest Profiles Report, and start your free trial today.
Recomendado para ti
Construye y genera relaciones más fuertes en las redes sociales