39 free social media strategy templates that will elevate your workflows
Published on August 20, 2026
Reading time 15 minutes
Administrador de anuncios de Facebook
Manager (formerly Facebook Ads Manager) is Meta’s free ad management tool to create, edit and analyze paid campaigns across Facebook, Instagram, Messenger and Audience Network. It gives you complete control over your social media ad strategy across every platform Meta owns, including Instagram ads.
Facebook Ads Manager vs. Meta Ads Manager
Facebook Ads Manager and Meta Ads Manager are the exact same tool. Meta rebranded the platform following its company name change, though older guides and search queries still use the Facebook name.
While boosting a post offers a quick fix, Ads Manager gives you complete control over objectives, targeting, placements and budgets.
Is Facebook Ads Manager free?
Yes, Meta Ads Manager is free to access. You only pay for ad spend based on your bidding model—such as cost per click (CPC) or cost per mille (CPM)—and you will need a valid payment method on file.
How do I use Facebook Ads Manager?
You can open Ads Manager three ways:
- Navigate directly to adsmanager.facebook.com
- Open it through Meta Business Suite
- Use the Meta Ads Manager mobile app (iOS or Android)
To launch campaigns, you need a Facebook Page (or page admin role) and a valid payment method. Note that your chosen country, currency and time zone determine your billing and reporting—changing currency or time zone later requires creating a new ad account.
How Facebook Ads Manager campaign creation works
Ads Manager organizes your workflow into three distinct levels: campaigns, ad sets and ads. Each campaign contains one or more ad sets, and each ad set holds one or more individual ads.
- Choose your objective: Select the marketing objective that aligns with your business goals: awareness, traffic, engagement, leads, app promotion or sales. Name your campaign clearly so it remains distinguishable among active campaigns.
- Create your ad sets: Build ad sets segmented by audience or location, then select the Facebook Page each ad runs from.
- Define your audience: Target demographics by location, age, gender and language, or build Custom Audiences using site visitors, leads or customer lists.
- Choose your placements: Deliver ads across Facebook, Instagram, Messenger and Audience Network, using Advantage+ placements or manual selection.
- Set delivery and budget: Define optimization options, bidding strategies and ad frequency caps, then set your budget and start date.
Benefits of Facebook Ads Manager
The benefits of Facebook Ads Manager include:
- Device control: Select desktop, mobile or both to target users on their preferred devices
- Placement flexibility: Deploy across Facebook, Instagram, Messenger and Audience Network manually or via Advantage+ placements
- Custom & Lookalike Audiences: Upload customer lists for retargeting and reach high-intent prospects similar to your existing audience
- A/B testing: Test creative elements, copy and strategy variants to identify winning combinations
- Bulk editing: Modify budgets, bids, target audiences and calls-to-action across multiple campaigns at once
- Performance tracking: Measure cross-platform success with native Ads Reporting tools
Managing paid campaigns is only half the battle. Start a free trial with Sprout Social to connect your Meta ad accounts to our Paid Performance Report—and analyze your paid results alongside organic performance in one unified view.
Recomendado para ti
Construye y genera relaciones más fuertes en las redes sociales