Year in Social

It’s time to go big on social

2022 is the year you prove social is instrumental to the success of your entire business. Start planning big with help from fellow industry pros and experts.

Sessions Overview

  1. 1/20/2022

    11 a.m. PT | 1 p.m. CT 
| 2 p.m. ET

    Session 1: Build Your Brand

    As social marketers, you’re often the first line of communication with your audience. Appeal to the ideas and values they care most about, and wild horses won’t be able to drag them away.

    In this session, we’ve rallied expert brand builders who use social to boost awareness and connect with their audience to share their top tips and strategies. We’ll touch on topics like: content creation, engagement, campaign planning, influencer relationships, employee advocacy and more!


    Social Media Manager, Auntie Anne’s

    Sr. Social Media Manager, Idea Grove


    Product Marketing Strategist, Sprout Social

  2. 1/27/2022

    11 a.m. PT | 1 p.m. CT 
| 2 p.m. ET

    Session 2: Engage Your Customers

    If you haven’t already, it’s time to put customers at the center of your social strategy. Center their stories and needs to develop deeper, longer-lasting relationships—and a continual competitive edge.

    Learn from today’s customer champions how you can use social to proactively manage your customer community, deliver stronger customer service, inform business decisions and create meaningful and engaging content.


    CEO & Founder, B Squared Media

    Head of Audience Engagement, Ohio State University

    Director of Community, Reddit


    Social Media Specialist, Sprout Social

  3. 2/3/2022

    11 a.m. PT | 1 p.m. CT 
| 2 p.m. ET

    Session 3: Grow Your Revenue

    You know that seat at the table everyone is always talking about? Include tactics in your social strategies that drive revenue, and it’s all yours.

    Whether it’s through campaign tracking, supporting and managing influencers in your space or turning your brand’s social presence into your digital storefront, learn how it’s done from expert revenue drivers. And why many are now saying, “ROI is dead, impact is king.”


    Senior Social Lead, Shopify

    CEO & Founder, Albaloo


    Director, Enterprise Sales, Sprout Social


Find them on social

Join us for the series or a single session