Sessions Overview
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1/20/2022
11 a.m. PT | 1 p.m. CT | 2 p.m. ET
Session 1: Build Your Brand
As social marketers, you’re often the first line of communication with your audience. Appeal to the ideas and values they care most about, and wild horses won’t be able to drag them away.
In this session, we’ve rallied expert brand builders who use social to boost awareness and connect with their audience to share their top tips and strategies. We’ll touch on topics like: content creation, engagement, campaign planning, influencer relationships, employee advocacy and more!
Speakers
Social Media Manager, Auntie Anne’s
Sr. Social Media Manager, Idea Grove
Moderator
Product Marketing Strategist, Sprout Social
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1/27/2022
11 a.m. PT | 1 p.m. CT | 2 p.m. ET
Session 2: Engage Your Customers
If you haven’t already, it’s time to put customers at the center of your social strategy. Center their stories and needs to develop deeper, longer-lasting relationships—and a continual competitive edge.
Learn from today’s customer champions how you can use social to proactively manage your customer community, deliver stronger customer service, inform business decisions and create meaningful and engaging content.
Speakers
CEO & Founder, B Squared Media
Head of Audience Engagement, Ohio State University
Director of Community, Reddit
Moderator
Social Media Specialist, Sprout Social
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2/3/2022
11 a.m. PT | 1 p.m. CT | 2 p.m. ET
Session 3: Grow Your Revenue
You know that seat at the table everyone is always talking about? Include tactics in your social strategies that drive revenue, and it’s all yours.
Whether it’s through campaign tracking, supporting and managing influencers in your space or turning your brand’s social presence into your digital storefront, learn how it’s done from expert revenue drivers. And why many are now saying, “ROI is dead, impact is king.”
Speakers
Senior Social Lead, Shopify
CEO & Founder, Albaloo
Moderator
Director, Enterprise Sales, Sprout Social
