Let your 2023 wins be the fuel you need to drive the future forward
Wow, Sprout Test! Your strategy is going places. Celebrate all you learned last year.
This is aggregate data primarily pulled from Facebook, X, and Instagram between January 1, 2023 to December 15, 2023
845.1 thousand Total Impressions
The number of times your content showed up in audience feeds in 2023.
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2.4 thousand Posts Published
The amount of content you shared across all of your managed accounts in 2023.
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3.4 thousand New Followers
How much your audience grew across all your managed accounts in 2023.
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48.4 thousand Total Engagement
The number of times your audiences interacted with your content in 2023.
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Your 2023 stats
This is a snapshot of your overall social performance last year.
- 845.1 thousand Total Impressions
- 2.4 thousand Posts Published
- 3.4 thousand New Followers
- 48.4 thousand Total Engagement
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In the galaxy of social media, see how your brand stacks up to other Sprout users
Total Impressions in 2023
You
You
845.1k
Industry Avg
Industry Avg
4.1m
Impressions
Congrats! Your content was seen in 2023 more than the average Sprout user. To get even more eyes on your content in 2024, make sure your content is optimized for the different platforms.
Pretty good! Your impressions fall within the average range. To increase your brand presence in 2024, make sure your content is optimized for the different platforms.
Don’t worry—you may just need to make sure your content is optimized for the different platforms. We can help. Learn how to increase your brand presence from industry experts.
Posts Published in 2023
You
You
2.4k
Industry Avg
Industry Avg
1.3k
Publishing
Congrats! You delivered more content to your audience in 2023 than the average Sprout user. To get even more eyes on your content in 2024, learn what you can do to optimize your strategy.
Pretty good! You delivered as much content to your audience in 2023 as the average Sprout user. Next, set your goals for optimizing posts in 2024.
Don’t worry—you can deliver more content to your audience this year. We can help. Sign up for our webinar to help optimize your 2024 content.
New Followers in 2023
You
You
3.4k
Industry Avg
Industry Avg
2.7k
Audience
Congrats! Your audience grew in 2023 more than the average Sprout user’s. To keep the lead, you’ll want to identify the biggest spikes in audience growth in 2023 and use that data to inform your 2024 content strategy.
Pretty good! You’re keeping pace. To take the lead, you’ll want to identify the biggest spikes in audience growth in 2023 and use that data to inform your 2024 content strategy.
Don’t worry—you can identify the biggest spikes in audience growth in 2023 and use that data to inform your 2024 strategy. We can help. Sign up for our webinar to help optimize your 2024 content.
Total Engagement in 2023
You
You
48.4k
Industry Avg
Industry Avg
176.1k
Engagements
Congrats! Your audience interacted with your content in 2023 more than that of the average Sprout user. Pay attention to what content performs best on each platform to keep your lead in 2024. Sign up for our webinar to help optimize your engagement even further.
Pretty good! Your audience interacted with your content in 2023 as often as the average Sprout users’. To take the lead in 2024, pay attention to what content performs best on each platform. Sign up for our webinar to help optimize your engagement even further.
Don’t worry—you may just need to adjust your posts to better suit your audience. We can help. Sign up for our webinar to help optimize your 2024 content.