Content curation

Content curation is the act of finding and sharing excellent, relevant content to your online followers.

With content curation, companies deliver a wide variety of content to their customers, keeping them engaged with well-organized and meaningful material.

In today’s fast-paced and competitive marketplace, content curation is growing increasingly popular as a way of keeping up with growing demands for information and entertainment from customers.

Content curation vs. content creation

Content curation is often a component of a content marketing strategy, but the two concepts aren’t the same. Content creation involves designing and promoting your material from scratch. The pieces you produce may be videos, blogs, podcasts or something else entirely.

Content curation entails searching for relevant content from other sources and brands rather than developing your own original content.

As social media algorithms continue to reward brands that generate the most engagement, content curation provides a faster way to offer followers the constant value they need to feel engaged.

Benefits of content curation

Content curation is primarily a way to support your marketing team.

Coming up with original content to share on social media every day requires endless inspiration and time. If you’re active on multiple social platforms, the pressure to provide regular content may mean that the quality of your posts starts to suffer. Content curation maintains consistency for your brand. Other benefits include:

Best practices for content curation

There isn’t a one-size-fits-all set of rules for what kind of content you should curate, or how often you should share other people’s material. However, Curata conducted some research into the top content marketers today and found that they generally product 65% original content, 25% curated content and 10% syndicated content.

To find the right balance for your business, use a tool like Sprout Social to determine how often people engage with your curated and original material. Other ways to enhance your content curation strategy include: