See all of the action from The Big Game — in real-time
Catch the most-talked-about moments on football’s biggest night. Get the latest insights from Sprout Social, so you can actively engage from the stands to your sofa.
The team fans can’t stop talking about is ...
See which team is getting the most buzz online—no matter who’s leading the scoreboard.
Top game-day moments
Check out the moments that’ll keep people talking Monday morning and beyond.
Kendrick Lamar went 5-for-5 at the Grammy's the same week of his Super Bowl halftime show
Live & local!! @NFLonFOX #SuperBowlLIX
a little extra fuel never hurts 😏 #jalenhurts #philadelphia #eagles #SBLIX #superbowl #nfl
Charli xcx appears in new Uber Eats 2025 Super Bowl commercial.
Total volume
Conversations happening online about The Big Game
Total volumeThe most talked-about brands
See how brands are grabbing attention at the stadium and on social media to boost their bottom line.
Credit: Uber Eats via People.comUber Eats
Total volume
3.7K
Potential impressions
115.8M
1
Credit: @CaesarsDome2Caesars Entertainment
Total volume
3.2K
Potential impressions
132M
Credit: @budlightBud Light
Total volume
609
Potential impressions
19.1M
3
Taylor Swift watch
Get a glimpse of football’s most popular WAG on game day.
Credit: @USWeekly (Jamie Squire/Getty Images)Taylor & Travis
Engagements
73.9K
Credit: @nflonfoxSaquon Barkley
Engagements
21K
Credit: @_MLFootball#SBLIX Media Night
Engagements
27.1K
Curious about how we track these trends?
Sprout’s social listening tools help brands access unfiltered customer and competitor insights.
This data was collected, aggregated and updated from Sprout Social’s Listening and Influencer Marketing solutions by Sprout Social between February 2, 2025 and February 10, 2025. While this page represents a breadth of social data and conversations, it's not completely exhaustive. For additional questions about the data, please contact the Sprout team.
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