Social Interest

Schema for representing the status of an event.

Event Status

Schema for representing the style theme and layout of the template.

Style Theme

The Big Game’s social scoreboard

Value of attention

Eyes watching

SOCIAL REACTIONS

Glowing mentions

ARTICLES PUBLISHED

People ENGAGING

The social media moments that have everyone talking.

Trending now

The social media moments that had everyone talking.

Trending game-day moments 

During Event

Post Event

Pre Event

What marketers and creatives can't stop talking about

A look at the brands driving the most conversation across social media during the Big Game.

The brands scoring the most mentions

See which brands caught the most attention.

The brands that scored the most mentions

A look at the brands driving the most conversation across social media leading up to the Big Game.

Audiences found Pepsi’s ad clever and culturally relevant because it played on the long-standing rivalry with Coca-Cola by featuring a polar bear choosing Pepsi, while also winking at a recent viral Coldplay concert moment, which made the spot feel timely and conversation-worthy.

What made Pepsi’s ad stand out? 

Green Day performed “American Idiot” before kick-off.

Real-time conversation

How conversation grew over time

Conversations were fueled by a strong appreciation for nostalgic ads, with plenty of throwback comparisons to classic spots and real-time ad rankings keeping marketers and superfans locked in. Overall sentiment was largely positive, with a small pocket of criticism aimed at celebrity-heavy ads, political commentary, and the use of AI in advertising.

The Big Game’s social scoreboard

Trending game-day moments

Trending moments

The brands that scored the most mentions

How conversation grew over time

Curious how we track these trends?