The Big Game’s social scoreboard

Value of attentionEarned media value$550M
Eyes watchingPotential impressions764B
SOCIAL REACTIONSPublic interest384M
Glowing mentionsPositive sentiment61%
ARTICLES PUBLISHEDMedia interest108k
People ENGAGINGEngagement rate0.19%

Last updated: 9:02am CT 2/9/2026 sourced from Listening, NewsWhip and Influencer Marketing by Sprout Social. Data available from 1/27/2026.

Trending game-day moments 

Trending moments

The social media moments that had everyone talking.

seahawks
seahawks

Engagement: 741k

nfl
nfl

Engagement: 9.1M

@barstoolsports
@barstoolsports

Engagement: 2.3M

roses_are_rosie
roses_are_rosie

Engagement: 2.2M

The brands that scored the most mentions

See which brands caught the most attention.
Message volume
38,188
Pepsi
Message volume
36,878
Apple Music
Message volume
36,535
Budweiser
Message volume
20,033
Xfinity
Message volume
18,398
Levi's

How conversation grew over time

See what sparked a surge in engagement.

Social Interest

6:00pm

Green Day performed “American Idiot” before kick-off.

8:00pm

Bad Bunny took the stage.

9:30pm

The Seattle Seahawks secured the win.

Curious how we track these trends?

See how we access unfiltered customer and competitor insights with Listening. 

Learn more about Listening

See how we predict where attention is headed with NewsWhip by Sprout Social.

Learn more about NewsWhip
How did we get this data?

This data was collected, aggregated and updated from Listening, Influencer Marketing and NewsWhip by Sprout Social via formal API partnerships. While this page represents a breadth of social data and conversations, it’s not completely exhaustive. For additional questions about the data, please contact the Sprout team.