Unlock Growth Secrets: Sprout Social Leaders & Customers on the Maturing Social Landscape

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Session time: 40 minutes

Social media isn’t standing still—and neither are the brands that are winning. Curious how some of the most social forward companies are paving the way? Join us for an insightful panel conversation that brings together the deep expertise of Sprout Social’s leadership with the real-world success of our valued customers to explore the critical trends shaping business today.

You’ll delve into thought-provoking topics, including:

  • Unexpected ways brands now use social media to move beyond simple communication and drive tangible business outcomes
  • Why influencer marketing and social listening are no longer optional and how sophisticated brands leverage them for measurable results
  • How leading companies use Sprout’s social listening capabilities to inform crucial strategic decisions and build scalable, ROI-positive influencer programs
  • Proven methods for measuring and showcasing the significant business impact of your social media investments
  • Essential insights to navigate the complexities of social governance and safeguarding your reputation in real-time
  • Bold predictions for the next five years of social media and what it means for your strategy

Ready to elevate your social strategy? This panel offers invaluable insights from those who are shaping the future of social‌ media. Watch now to gain a competitive advantage.

Presenters

Ari Berkowitz

Ari Berkowitz

Razorfish

Ari is a VP, Social Content & Engagement Strategy at Razorfish, developing social media and influencer marketing strategies for diverse brands. Known for delivering social performance growth and award-winning creative.

Christina Vittas

Christina Vittas

Sesame Workshop

Christina is a Social Media Manager at Sesame Workshop, managing Elmo’s social media presence! She is focused on storytelling, strategy, and bringing positivity online.

Erika Trautman

Erika Trautman

Sprout Social

Erika is the Chief Product Officer at Sprout Social, responsible for leading the product strategy for Sprout’s social media management solutions. Her background includes building and scaling products at companies like Atlassian and Google, with a focus on user engagement and enterprise growth.

Kelly Clausen

Kelly Clausen

Etsy

Kelly is a VP of Communications and Community at Etsy, driving global consumer and corporate communications, community for 7M sellers, and strategic partnerships.

Layla Revis

Layla Revis

Sprout Social

Layla Revis, the Vice President of Brand, Content and Social at Sprout Social, is an award-winning marketer with 20 years of expertise in digital and social media. She’s led social media strategy for Fortune 500 brands like Samsung, Oracle, and Visa. Formerly at Leo Burnett and Ogilvy in New York, she has won a Gold Cannes Lion and three Telly Awards for her innovative digital and social media campaigns.

Ryan Barretto

Ryan Barretto

Sprout Social

Ryan Barretto is the President at Sprout Social and incoming CEO (effective October 1st, 2024). He currently oversees the Marketing, Sales, Customer Success, Services and Partnership organizations and is an executive member of the team driving culture and operations.
Prior to Sprout, he was the VP of Global Sales at Pardot–a Salesforce company. Ryan currently serves on the Board of Directors at FullStory, a digital intelligence software company, and Re:work Training, a non-profit organization focused on developing diverse talent in tech. In his spare time, Ryan keeps busy watching Toronto Raptor Games and/or partaking in princess plays put on by his two daughters.

Scott Morris

Scott Morris

Sprout Social

Scott Morris is the CMO of Sprout Social. He has more than 25 years of experience leading key strategic marketing initiatives at both B2B and B2C tech companies, including Zendesk and Adobe, before he joined Sprout.

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