Date & Time
Session time: 45 minutes
Our latest research shows, 90% of Gen Z and 84% of Millennials say social content influenced them to make purchase in the last six months. The takeaway? Social isn’t just a part of the funnel—it is the funnel. With attention spans shrinking and expectations rising, brands need to show up smarter, faster and bolder than ever.
Join us on Thursday, September 25 at 10 am CT | 4 pm BST for a 45-minute panel that brings together three of the boldest brands—Nutter Butter, Oatly and Ryanair. You’ll hear from Zachary Poczekaj, Senior Manager, Social Marketing & Strategy, Dentsu Creative on behalf of Nutter Butter; Paula Perez, Social Content Specialist at Oatly; and Rebecca Lutterodt, Social Media Content Creator at Ryanair. They’ll spill their secrets on what’s actually driving social revenue and how they’re building lasting loyalty across generations.
You’ll walk away knowing:
- How to turn likes, shares and scrolls into real, measurable business impact
- What Gen Z and Millennials want (spoiler: it’s not boring content)—and how to meet them where they are
- How to build brand love in a world where loyalty is earned in milliseconds
- The content risks that paid off—and what flopped (yes, they’ll go there)
Presenters
Lia Haberman is a marketing consultant for brands including AT&T, Riot Games and Viral Nation and an instructor of Influencer Marketing and Social Media Marketing at UCLA Extension. She writes a weekly Creator Economy newsletter called ICYMI to help 15K industry pros stay up to date on platform news, social trends and brand campaigns and was ranked a Top Creator Economy Voice by Business Insider.
Paula Perez
Paula works on the global social media team at Oatly, supporting content and campaigns that advance the plant-based movement. She previously worked on the Oatly community team, where she implemented new engagement and community growth strategies. She’s passionate about using social media as a tool for authentic connection and social change.
Rebecca Lutterodt
Rebecca is a Social Media Content Creator at Ryanair and known for pushing brands to the edge of what’s possible online. With a sharp, witty and on-the-line social strategy, Rebecca creates scroll-stopping content that sparks engagement and keeps audiences coming back.
Zach Poczekaj
Zach Poczekaj is a Senior Social Media Manager at Dentsu Creative and has managed the social accounts for Nutter Butter and Sour Patch Kids over the past two years. He is passionate about making brand social media genuinely fun, building brand lore, and fusing fast-paced pop culture happenings with brands’ identities to bring excitement to people’s scrolling seshes. Above all else, Zach seeks to find and grow brands’ fandoms, and his words about fan-fueled brand storytelling have appeared in The New York Times, CNN, and Ad Age.
