Session time: 45 minutes
Influencers bridge the gap between businesses and consumers by delivering relatable, engaging content that resonates. Combine that with 81% of consumers making spontaneous purchases multiple times per year and it’s safe to say that influencer marketing is transforming marketing strategies into solid revenue. How can brands maintain their authenticity through influencer collaborations?
Join us on for an exclusive 45-minute webinar featuring Charlotte Mair, viral UK-based creator and Agency Founder of The Fitting Room, Arielle Berlinsky, Director of Marketing, Movement Strategy, and Fintan Gillespie, Director of Partnerships at Snap, Inc. They’ll share examples and best practices for building impactful brand collaborations, strategies for maintaining meaningful creator relationships, and insights on staying ahead in the evolving influencer landscape.
You’ll walk away with actionable insights on:
- The future of influencer marketing
- How Snap is leaning into the creator economy ( + why audiences love it)
- Finding and cultivating influencer relationships
- Tips for creating memorable influencer collabs
Presenters
Arielle Berlinsky
Arielle Berlinsky is the Director of Marketing at Movement Strategy and a Top 5% LinkedIn Influencer known for sharing unfiltered advice to empower others in life, social media, and career.
Charlotte Mair
Charlotte Mair is viral UK-based creator and the Founder and Managing Director of award-winning culture and communications agency, The Fitting Room. A regular contributor to some of the industries
most respected publications including PR Week, Campaign and Ad Age, Charlotte is an award-winner herself with accolades including the Ad-Age Leading Women in Marketing Advertising and Media.
Fintan Gillespie
As Director of US Revenue Partnerships Fintan leads a team scaling up Snap’s Monetization Partner ecosystem, working with some of Snap’s largest ad partners and platforms. Prior to this Fintan led the UK Large Customer Sales team, working with some of the largest and most influential brands in the UK.
Greg Rokisky
Greg Rokisky is a Social Media Strategist at Sprout Social, where he supports social strategy and social-first initiatives optimized for engagement and conversation. Outside of obsessing about social, he’s typically over-caffeinated, buried in a book and convincing people that unicorns are more than mythical. Tweet him your hot takes at @GregRokisky. @GregRokisky