Date & Time
Session time: 45 minutes
In an era when every scroll, sip, and share can shape perception, Oatly has mastered the art of turning conversations into moments that break through the noise.
Oatly’s loyalty comes from recognizing and celebrating micro-cultures—letting fans feel seen and heard in their own language and co-creating with the communities that influence culture.
From the Oatly Lookbook to sparking dialogue around sustainability to uncovering niche micro-communities in the depths of Reddit, Oatly’s social team proves that listening is more than reputation management: it’s predictive advantage.
Join us for a can’t-miss fireside chat featuring Paula Perez, Social Content Specialist at Oatly. Paula will share how Oatly uses community insights and social data to shape business strategy—from international product launches to creative campaigns—by deeply understanding their audiences and the cultural moments that move the market.
You’ll walk away with:
- Real examples of how Oatly turns community insights into meaningful brand and product decisions
- Strategies to foster loyalty by showing up authentically in the comments
- A blueprint for using social as your early-warning system to anticipate market shifts
Presenters
Aisha Quas
Aisha Quas is the Brand Communications Manager at Sprout Social, where she drives the company’s brand narrative and vision to establish industry leadership. She designs comprehensive communication strategies, manages core messaging and leads thought leadership initiatives to amplify Sprout’s reputation and secure high-impact recognitions.
Paula Perez
Paula works on the global social media team at Oatly, supporting content and campaigns that advance the plant-based movement. She previously worked on the Oatly community team, where she implemented new engagement and community growth strategies. She’s passionate about using social media as a tool for authentic connection and social change.
