Mission-First Influencers: Qualifying and Supporting Brand-Safe Creator Programs
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Date & Time
Session time: 1 hour
Every partnership is a direct reflection of your mission, and with budget scrutiny at an all-time high, you can’t afford creator vetting guesswork. Adding more influencers to your mix won’t solve the problem—you need a repeatable framework to identify mission-aligned partners, build authentic narratives and scale your program without overwhelming a lean staff.
Join us on Tuesday, April 28, 2026 at 10 a.m. CT for a 60-minute panel session featuring social leaders from brands like Wounded Warrior Project and CARE.org.
Learn how to build a smarter, more sustainable influencer program, from finding the right creators to proving the impact of every partnership.
Get practical tips for:
- Discovering the right creators: How to use data to vet partners whose values align with your mission before you even reach out.
- Activating partnerships confidently: Audit creators against brand standards and build workflows that eliminate manual overhead.
- Proving your program’s impact: Get real-world advice for reporting on partnership outcomes so you can prove the value to leadership, donors and board members.
Presenters
Ezra Morris
Ezra is the Director of Digital Marketing at CARE.org, managing global creator engagement across 121 countries. He focuses on cost-effective, brand-safe influencer strategies that navigate complex geopolitical environments. Ezra is committed to utilizing data-driven vetting to ensure every partnership authentically supports CARE’s mission of international development and crisis response.
Jill Florence
Jill is the Senior Director of Global Sales for Influencer Marketing at Sprout Social. With nearly 9 years at the company, Jill previously led GTM strategy for Healthcare & Life Sciences, helping mission-critical organizations bridge the gap between social strategy and technical execution to drive measurable impact through creator partnerships. @jillflo
Judith Edwards
Judith is the Social Media Manager at Wounded Warrior Project, driving awareness for the veteran community through resilient storytelling. Currently, she utilizes Sprout’s Influencer Marketing platform to vet and scale authentic creator partnerships. She is dedicated to bridging the gap between mission and audience through impactful, community-led narratives.
