Date & Time
Session time: 45 minutes
It all started when 23-year-old graduate, Zaria Parvez, was asked if she could make videos for Duolingo’s unused TikTok account. Since then the brand has grown to 16 million followers on Tiktok alone, becoming an international beloved brand– with many companies trying to replicate its viral success.
Join us on Thursday, June 26 at 10 a.m. CT | 4 p.m. BST for a 45-minute workshop featuring Zaria Parvez, Senior Global Social Media Manager at Duolingo. She’ll share how she built Duolingo’s social presence by combining data and engaging content with measurable outcomes – and how your brand can do the same.
Whatever your experience level, this hands-on workshop will arm you with the tools and confidence to turn social data into undeniable business outcomes.
Get the practical tips and creative jolt you need to:
- Create engaging, high-performing content aligned to your brand
- Identify key metrics that matter when tying social media to business objectives
- Build a basic framework for tracking social impact in ways stakeholders care about
- Communicate your impact clearly—so even the most skeptical execs take notice.
Presenters
Lizz Kannenberg
Lizz Kannenberg is the Senior Director of Brand + Creative Strategy at Sprout Social, where her job is to connect the dots between strategic business objectives and brand-building creative work. She came to Sprout more than 8 years ago after a long agency career in social and creative strategy for brands like Nike, Unilever and Corona. Offline she can usually be found cooking, playing bass, or playing catch with her son, Henry. @lizzkannenberg
Zaria Parvez
Zaria Parvez is Duolingo’s Sr. Global Social Media Manager, leading content and community. Her work & leadership grew TikTok from 50K to 17M+ followers, making it Duolingo’s top buzz driver. She’s earned honors like AdAge Social Marketer of the Year, Adweek Creative 100, and Forbes 30 Under 30.
