From Signals to Strategy: 2026 Social Behaviors That Matter with IKEA & Coco Mocoe
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Session time: 45 minutes
Consumer behavior is shifting—from episodic content that builds long-term engagement to smaller, niche spaces that drive depth. These aren’t fleeting trends; they’re signals of what’s to come. While predictions offer a glimpse, it’s the patterns that show us the path forward. So what recurring patterns will carry us into 2026?
Join us Thursday, December 11, at 10:00 a.m. CT for a 45-minute deep dive into the consumer behaviors shaping the future of social media. IKEA’s Global Social Media Specialist Elissa Wardrop, Trend Forecaster Coco Mocoe, and Paul Nowak, Senior Manager of Brand and Customer Insights at Sprout, will join host Lia Haberman to unpack repeatable behaviors you can bring back to your team for 2026 planning.
You’ll walk away with:
- A clear view of the consumer patterns defining 2026
- Practical tips and tactics to translate signals into strategy
- Real-world proof from brands already putting these patterns into play
Presenters
Coco Mocoe
Coco Mocoe is a trend forecaster and marketer with 8 years in the industry, working at Famous Birthdays and BuzzFeed. After posting videos on her lunch breaks, she grew her audience to 1.2million+ followers. Now, she has a podcast show filmed at Spotify called “Middle Row with Coco Mocoe.” She sits in their movie theater with rising artists. Past guests include Jade and Adela.
Elissa Wardrop
Elissa Wardrop brings 8 years of social media experience across retail, hospitality, and entertainment. She’s developed strategies and content for IKEA Australia, Disney, Pixar, 20th Century Studios and PlaySide Studios. In her current role at IKEA Global, she supports 31 markets through creating content as well as helping to build social expertise.
Lia Haberman is a marketing consultant for brands including AT&T, Riot Games and Viral Nation and an instructor of Influencer Marketing and Social Media Marketing at UCLA Extension. She writes a weekly Creator Economy newsletter called ICYMI to help 50K industry pros stay up to date on platform news, social trends and brand campaigns and was ranked a Top Creator Economy Voice by Business Insider.
Paul Nowak
Paul Nowak is the Senior Manager of Brand + Customer Insights at Sprout Social, where he connects the dots between market trends, consumer behavior and user research. He has 15 years of experience in product, brand and user research in B2B and B2C settings. Outside of work, Paul loves traveling, foreign languages and taking care of his dog, Boston.
