Date & Time
Session time: 45 minutes
No matter your industry, your audience is online—and the brands winning attention are the ones using data to create engaging content. The ones who know all business is social.
With the release of our Content Benchmarks report featuring performance trends across 30+ industries, the big question is: how are today’s leading brands using data to drive real impact on social?
Join us on Tuesday, June 3 at 10 a.m. CT | 3 p.m. GMT, for an exclusive fireside chat with Madison Brown, Digital Media Manager with the City of Miami Beach. With three viral campaigns, billions of views, and multiple Cannes Lions nominations, Madison will reveal how her team harnessed data to create standout content that defies expectations and delivers results.
You’ll walk away ready to:
- Do more with industry and content data
- Transform raw numbers into captivating, creative content
- Lead high-performing campaigns inspired our guests’ real, in-market success
Presenters
Madison Brown
Madison Brown began her career as a TV news reporter before pivoting to social media marketing at the City of Miami Beach in 2021. She oversees all city social media channels, brainstorms creative campaigns such as Miami Beach’s viral “Break Up” and “Reality Check” and produces videos as part of the city’s robust multi-channel digital strategy.
Ronnie Gomez
Ronnie Gomez is a senior content strategist at Sprout Social, where she uses her research skills to create helpful, actionable content for social media professionals at every stage of their careers. When she isn’t nose-deep in a Google doc, she is either reading, drinking coffee, or fighting with her sewing machine. Keep up with her work @ronniegthinks. @ronniegthinks