Session time: 45 minutes
When culture moves, brands follow. When brands lead with purpose, culture listens.
In a world shaped by feeds, formats and fleeting trends, storytelling has become both more visible and more fragile. The brands that break through are the ones that understand influence as something deeper than reach: a craft rooted in identity, culture, and intention.
Join Dolce & Gabbana’s Global Head of Influencer Marketing, Piera Toniolo, for a rare look at how one of the world’s most iconic houses approaches storytelling and influence—ensuring creator marketing channels are not only a driver of awareness but a tangible business accelerator. We’ll explore how:
- Brand DNA as an advantage. Breakthrough brands turn their roots into a creative foundation that scales innovation and cultural relevance.
- Influencer marketing works best when creativity, culture, and data move together. See examples of how the strongest campaigns blend creator intuition and performance signals to create impact at global and local levels.
- Online storytelling is stronger when it lives offline, too. There’s an “offline renaissance” underway. Get what you need to lean into a renewed appetite for real-world connection.
- Breakthrough brands iterate in real time. Continuous optimisation and cross-team insight sharing turn campaigns into long-term growth drivers.
This session is designed for brand, marketing, retail and customer experience trailblazers who want to create work that resonates beyond feeds, learn from culture-shaping industries and rethink how influence, storytelling and data intersect.
No fashion background required—just curiosity and ambition.
Presenters
Gabriella Di Fazio
Gabriella is an International Field Marketing Manager at Sprout Social, passionate about bringing a creative and human approach to B2B marketing. Prior to this, she’s worked across multiple areas of marketing with global teams at SurveyMonkey and DocuSign.
Piera Toniolo
Piera is the Global Head of Influencer Marketing at Dolce & Gabbana, with 15+ years of experience in marketing, influencer, PR, events, and advertising. Her professional journey has taken me from local initiatives to impactful regional and global roles, allowing her to collaborate with both B Corps and esteemed family-run enterprises. Her core expertise lies in Influencer Marketing, Communications, and Global Marketing—skills she honed while working with renowned companies such as the Missoni fashion group and Estée Lauder Companies Inc. She thrives on crafting innovative strategies that captivate audiences and elevate brand presence in the luxury market.
