UK Influencer Marketing Directory: Connecting Brands and Communities
To build a resilient social strategy in 2026, you need more than just a list of names—you need a framework for engagement. While our 2026 guide to UK influencers explores the strategic shift toward community-led movement and brand safety, this index serves as your tactical library.
Below, we’ve curated the top-performing creators and platform-specific trends across the UK’s most influential sectors. Use these resources to identify the right partners for your brand and see the strategy in action.
Influencer Marketing in the UK by Network
UK Instagram influencer marketing: Scaling brand resonance
The home of polished storytelling and high-intent discovery. Identify the creators driving aesthetic trends and community commerce across the UK.
UK TikTok influencer marketing: Mastering community commerce
In the era of TikTok Shop UK, authenticity is the only currency. Explore the creators mastering short-form video to drive viral moments and community-led growth.
Influencer Marketing in the UK by Industry
UK food influencer marketing: Driving value-based consumerism
UK food content is evolving to focus on sustainability and transparency. See how creators are helping brands navigate the shift toward value-based consumerism.
UK fashion influencer marketing: Redefining inclusivity and style
Beyond the high-street haul, UK style creators are redefining brand loyalty through a lens of inclusivity and circular fashion.
UK beauty influencer marketing: Building trust in skin-intellect
Master the nuances of the “skin-intellectual” era by partnering with creators who prioritise ingredient integrity and community-vetted results.
UK fitness influencer marketing: Leading the shift to longevity
Align your brand with the move toward longevity and restorative wellness through partnerships that champion community-led movement over mere aesthetics.
UK travel influencer marketing: Revitalising immersive narratives
Reach the modern UK traveller by collaborating with creators who are revitalising domestic and international tourism through immersive, “slow-travel” narratives.
Influencer Marketing in the UK by Audience
UK student influencer marketing: Reaching the next generation
Reach the next generation of UK talent by leveraging student creators who provide the peer-to-peer social proof and authentic campus perspectives traditional marketing cannot replicate.
UK family influencer marketing: Engaging high-intent communities
Build enduring loyalty within high-intent parenting communities by partnering with family creators who prioritise brand safety, relatability and genuine household utility.
UK Influencer marketing in action
UK influencer marketing examples: Deconstructing campaign ROI
Move from theory to execution by deconstructing the creative strategies and performance data behind the UK’s most innovative, high-ROI creator partnerships.
Build and grow stronger relationships on social
Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.
Try Sprout For Free
