25 Aussie TikTok creators brands should know in 2025

Wondering how to team up with the right TikTok influencers in Australia? You’re not alone. With nearly 9 million active Aussie users (including 38% of the population over 18), TikTok is one of the fastest-moving brand networks, but finding the right creators can be tricky. Trends shift fast, attention spans are short and what works globally doesn’t always land locally. Say goodbye to guesswork in TikTok influencer marketing with a curated list of 25 top Australian creators—from lifestyle creators to comedians, foodies to fashionistas and more. Plus, get practical tips for picking the right talent, spotting red flags and running smarter influencer campaigns that convert.

10 must-know Aussie TikTok influencers in 2025 (quick picks)

To kick things off, below are 10 of Australia’s most prominent TikTokers across varying niches.

1. Anna Paul (@anna.paull)

Source: TikTok

• Followers: 6M
• Niche: Lifestyle, beauty, vlogs

Anna Paul is a prominent Australian influencer and model known for engaging daily vlogs and lifestyle content featuring her family members and pets. She has amassed a significant following across platforms like Instagram, YouTube and TikTok and owns her own skincare line, Paullie. 

2. Bridey Drake (@brideydrake)

Source: TikTok

• Followers: 3.5M
• Niche: Comedy, lifestyle, rural life

Bridey Drake is an Australian TikTok star loved for her humorous and relatable content on girlhood, mental health and rural living. She gained popularity during the pandemic and was named TikTok Creator of the Year in 2024.

3. Latisha Clark (@latishaclarkk)

Source: TikTok

• Followers: 3.4M
• Niche: Vlogs, fashion, cosmetics

Latisha Clark is a TikTok star from Australia known for her vlogs, style, cosmetics, lip sync and day-to-day content. In many of her videos, she includes her family members who have become well-known to her audience.

4. Michael Finch (@michaelfinch)

Source: TikTok

• Followers: 2.6M
• Niche: Food, lifestyle, beauty

Michael Finch is an Australian content creator who shares everything from food recipes to lifestyle videos, men’s beauty and comedy. He has a significant following across TikTok and Instagram and was even crowned TikTok Australia’s Food Creator of the Year in 2024.

5. Fonzie Gomez (@fonziegomez)

Source: TikTok

• Followers: 2M
• Niche: Street interviews, lifestyle, pop culture

Fonzie Gomez shares engaging street interviews with random individuals, from everyday people to celebrities. His content spans various industries, including sports, music and fashion.

6. Indy Clinton (@indyclinton)

Source: TikTok

• Followers: 2.1M
• Niche: Motherhood, lifestyle, fashion

Indy Clinton is a mother of three who shares candid insights into her family life, fashion and personal experiences. At the 2023 TikTok Awards, she was named TikTok Creator of the Year.

7. Sarah Magusara (@sarahmagusara)

Source: TikTok

• Followers: Over 18M
• Niche: Lifestyle, family, dance

Sarah Magusara is one of Australia’s most followed social media influencers, known for her fun lip-syncing videos, family lifestyle content and bubbly personality. She quickly rose to internet fame through TikTok, inspiring millions with her energy and creativity.

8. Havea 676 (@havea_676)

Source: TikTok

• Followers: 2.2M
• Niche: Comedy, dance, family life

Havea Matangi, known as Havea 676, is an Australian TikTok star celebrated for his comedic skits, dance clips and family-oriented content. His videos often highlight his Polynesian heritage.

9. Millie Ford (@millie)

Source: TikTok

• Followers: 1.5M
• Niche: Comedy, character impersonations

Millie Ford is an Australian comedian known for her satirical videos that impersonate iconic Australian personas, such as primary school teachers, tuckshop ladies and PCYC mums. Her relatable content gained her a massive following during the pandemic.

10. Tilly Oddy-Black (@tillyoddyblack)

Source: TikTok

• Followers: 1M
• Niche: Mental health, wellness, relationships

Tilly Oddy-Black is a Brisbane-born, Sydney-based actress, writer and comedian known for her sharp, character-driven comedy on TikTok. With over 117 million likes, she has established herself as a prominent figure in Australian online comedy.

The Australian TikTok influencer landscape

TikTok continues to grow rapidly in Australia, with around 8.5 million active users and over half of Aussies aged 18 to 34 spending time on TikTok monthly. Those impressive numbers make TikTok one of the most engaging local social networks. Short-form video dominates user attention—you’ll see measurable results when tapping into this content.

Over 60% of Australian marketers say TikTok influencer campaigns deliver stronger engagement than other networks. With TikTok’s format encouraging authentic, creative content, brands can reach audiences naturally—key for communicating with Australian audiences. 60% of Aussies prefer seeing real people in ads, especially those aged 25-44. Overall, TikTok’s vast user base and highly visible algorithm can create significant opportunities for brands to connect and build community through short, shareable videos. Knowing how to navigate this fast-moving space is essential for successful influencer partnerships.

How to find the right Australian TikTok influencers for your brand

Choosing the right TikTok influencers can make or break your campaign. Here are key factors to consider:

1. Audience alignment

Ensure the influencer’s followers match your target market in age, location, interests and values. With 70% of Australians aged 16-64 using social media daily, understanding your audience’s social media habits and preferences is crucial for effective targeting.

2. Engagement over follower count

High follower numbers don’t always mean high engagement. Look for influencers whose content gets real interaction—likes, comments and shares. These show an active and interested audience. Meaningful engagement is becoming more critical than sheer reach. 58% of Australian marketers use engagement rates as the top metric to measure influencer success, highlighting why engagement matters more than follower count.

3. Content style and authenticity

Review their videos to ensure their tone and style fit your brand personality. Authentic creators who connect with their audience drive better trust and campaign results. Users crave genuine, relatable content over polished ads.

4. Previous brand collaborations

Check their past sponsored posts to see how they handle partnerships. Transparent, well-executed collaborations usually indicate a professional influencer.

5. Brand safety and reputation

Assess any past controversies or content that might clash with your brand values. Protecting your brand’s reputation is critical. Sprout Social’s Influencer Marketing tool allows users to easily check and compare influencer brand safety scores.

6. Platform and campaign fit

Consider if TikTok’s short-form video format suits your campaign goals and whether the influencer regularly produces content that performs well on the platform. Short-form video continues to grow rapidly, with TikTok and Instagram Reels leading engagement trends in Australia.

15 more standout TikTok personalities in Australia

To complete the list of 25, here are 15 more Aussie TikTok influencers to watch this year.

Female Australian TikTok influencers

11. Mikaela Testa (@mikaelatestacle)

Source: TikTok

• Followers: 2.6M
• Niche: Lifestyle, beauty, OnlyFans, commentary

Mikaela Testa is an Australian influencer known for her candid lifestyle content, beauty tutorials and commentary on social issues. She has garnered a substantial following on TikTok, where she shares her experiences and engages with her audience on various topics such as creator drama and the adult industry.

12. Sopha Dopha (@sophadophaa)

Source: TikTok

• Followers: 1.3M
• Niche: Fashion, lifestyle, beauty

Sophia Begg, or Sopha Dopha, is a fashion and lifestyle influencer who rose to fame by sharing outfit inspirations and shopping hauls on her TikTok account. She has collaborated with brands like Princess Polly, Gymshark and White Fox Boutique. Sophia also founded a fashion line, All For Mimi.

13. Veruca Salt (@verucasalt444)

Source: TikTok

• Followers: 1.2M
• Niche: Lifestyle, personal experiences

Veruca Salt is an Australian TikTok creator who shares personal content, including her experiences as a mother. She has been open about her journey, including the tragic loss of her son, Cash, which has resonated with many of her followers. Despite her hardships, she remains one of the most authentic and transparent Australian creators.

14. Sofia Ligeros (@sofialigeros)

Source: TikTok

• Followers: 1.2M
• Niche: Travel, lifestyle, comedy

Sofia Ligeros, also known as Aunty Sofia, is an Australian TikTok creator who shares content around travel, lifestyle and comedy. She has built a substantial following by documenting her adventures and sharing humorous takes on various topics.

15. Nariman Dein (@nariman.dein)

Source: TikTok

• Followers: 1M
• Niche: Comedy, fashion, lifestyle

Nariman Dein is an Australian TikTok star known for her comedy and fashion content. She hosts the podcast Psych & the City and shares daily videos that often explore humorous aspects of everyday life.

16. Emma Mac (@0emmamac)

Source: TikTok

• Followers: 893.7K
• Niche: Fashion, lifestyle

Emma Mac is an Australian TikTok creator known for her fashion and lifestyle content. She showcases her style and shares outfit inspirations, gaining a substantial following on the platform.

17. Starr McGowan (@starr)

Source: TikTok

• Followers: 176.8K
• Niche: Comedy, lifestyle, pop culture

Starr McGowan is a Sydney-based content creator who creates sharp comedic skits and nostalgic takes on pop culture. Her TikTok content often delves into relatable moments and Aussie nostalgia, forming a witty commentary that Gen-Z audiences especially love. Beyond TikTok, Starr co-hosted the 2022 AIMCO Awards and now co-hosts the 7Plus online show, Reality Check.

18. Sam Todd (@samjtodd)

Source: TikTok

• Followers: 251.6K
• Niche: Travel, shopping, lifestyle

Sam is a Brisbane-based creator known for her vintage fashion finds, designer bag hunts and aesthetic travel vlogs. She rose to fame on TikTok after documenting a trip to Japan to find a Coach green apple bag. Her content blends fashion, nostalgia and no-gatekeeping energy.

19. Deja Clark (@deja_clarkk22)

Source: TikTok

• Followers: 150.4K
• Niche: Fashion, lifestyle, entrepreneurship

Deja Clark is a 14-year-old Australian content creator and entrepreneur from the Gold Coast. She gained prominence through her engaging TikTok and Instagram content, where she shares lifestyle vlogs, beauty tutorials, dance videos and family moments. Deja is Latisha Clark’s younger sister.

Male Australian TikTok influencers

20. Liam Dowling (@liam_dowling)

Source: TikTok

• Followers: 1.3M
• Niche: Comedy, lifestyle, entertainment

Liam Dowling is an Australian content creator known for his comedic sketches and lifestyle videos. With a significant following on TikTok, he entertains his audience with humorous takes on everyday situations. Liam also expanded his presence to YouTube, where he shares longer-form content.

21. Chebbo (@chebbo)

Source: TikTok

• Followers: 1.2M
• Niche: Cooking, food content, comedy

Chebbo is a social media personality and YouTuber known for posting cooking videos on his TikTok account and YouTube channel. He has gained popularity for his engaging food content, including unique recipes and cooking challenges. He usually infuses humour and personality into his recipes, making his content entertaining and accessible.

22. Matt Hey (@alright.hey)

Source: TikTok

• Followers: 357.9K
• Niche: Comedy, lifestyle, LGBTQ+ advocacy

Matt Hey, known online as Alright Hey, is a Sydney-based content creator and self-proclaimed “Australia’s Biggest Glamazon.” He gained popularity through his humorous takes on everyday life, influencer culture and LGBTQ+ experiences. Matt’s content ranges from comedic sketches to insightful commentary, and he also hosts the podcast High Scrollers, where he discusses various topics with fellow creator Brittney Saunders.

23. Mitchell Coombs (@mitchell_coombs)

Source: TikTok

• Followers: 432K
• Niche: Comedy, podcasting, lifestyle

Mitchell Coombs is an Australian content creator and podcaster known for his humorous takes on everyday life. He shares comedic content on TikTok and hosts a podcast, engaging his audience with relatable and entertaining discussions around Australian culture, politics and LGBT issues.

Australian couple TikTok influencers

24. Dani and Blake (@daniandblake)

Source: TikTok

• Followers: 703.4K
• Niche: Family, parenting, lifestyle

Dani and Blake are a Sydney-based couple who share their journey through parenthood and family life on TikTok. They are parents to Leo and Mia and have created content series like “Hired or Fired,” engaging their audience with relatable family moments.

25. Georgie and Zac (@georgieandzac)

Source: TikTok

• Followers: 1.6M
• Niche: Family, parenting, lifestyle

Georgie and Zac are a couple who share their journey through parenthood and family life. Their content includes relatable parenting moments, family skits and lifestyle vlogs.

Collaborate with Aussie TikTok influencers

TikTok will continue reshaping influencer marketing with its evolving, short-form video content and highly engaged audiences. If you’re marketing on TikTok, partnering with the right Australian influencers is key to maximising reach and ROI. Sprout Social’s reimagined Influencer Marketing tool uses AI-powered search and vetting to help you find, analyse and collaborate with TikTok creators who truly fit your brand. Ready to boost your TikTok influencer ROI? Take a product tour today and see how the tool can transform your campaigns.

TikTok influencers in Australia FAQs

How do Australian influencers disclose paid content?

In Australia, transparency is key when it comes to influencer marketing. The Australian Competition and Consumer Commission (ACCC) requires influencers to disclose any paid partnerships or sponsored content. This means creators must use clear labels like #ad, #sponsored or #paidpartnership in their posts. The goal is to keep audiences informed and maintain trust—something Aussie audiences value highly. Partnering with influencers who follow these guidelines will protect your reputation and ensure compliance with advertising laws.

Can micro-influencers generate strong engagement in Australia?

Absolutely. While mega-influencers grab headlines with huge follower counts, micro-influencers can deliver better engagement and authenticity within niche communities. Micro-influencers (10K to 100K followers) can boast higher engagement rates than their larger counterparts. They account for 91% of the influencer market.  In Australia, many brands successfully leverage macro- and micro-influencers to drive meaningful conversations and conversions on TikTok.