[Workbook] How to Design Your Social Search Optimization Strategy
Getting discovered on social doesn’t have to be a game of chance. Virality is fleeting—but strategic visibility lasts. As platforms like TikTok, Instagram and YouTube become your audience’s go-to search engines, social teams have a powerful opportunity to create content that’s not just relevant, but findable.
And the shift is already happening—according to Sprout’s Q2 2025 Pulse Survey, social is now the #1 place Gen Z searches, surpassing even Google and traditional search engines.
This social search optimization workbook is your hands-on resource for building that strategy. Inside, you’ll find content production checklists, keyword research tips, a network prioritization matrix and more—everything you need to strengthen your presence and guide your audience from search to discovery.
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Build a strategy that improves discoverability across platforms
Build a strategy that improves discoverability across platforms
Platform Prioritization
Cut through the noise and focus your efforts where they’ll matter most. Use the included matrix to evaluate where your audience is searching—and where your brand has the highest potential for visibility and growth.
Smarter Keyword Planning
Access a curated list of keyword research tools, tips and best practices designed for social search. Build a repeatable process for identifying what your audience is searching for and how to align your content accordingly.
Content Production Checklists
Optimize your presence with step-by-step checklists tailored to key content formats. Get clear, actionable guidance to help your content surface in each platform’s evolving discovery experience.
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