The go-to social media KPI template for 2025
KPIs aren’t just numbers on a dashboard—they’re your foundation for proving ROI. Thoughtful KPIs create a clear path to connect your efforts to business impact, making it easier to communicate value to leadership and secure buy-in for future initiatives.
Our social media KPI template and guide equips you to go beyond tracking metrics. It helps you align KPIs with business goals, making it easier to prove how your efforts drive real value. Download it today to turn data into results tomorrow.
Download the guide and template
What's included
What's included
The social media metrics map
An exhaustive list of social media KPIs, sorted by each stage of the marketing funnel. This map will serve as a reference point for you in building a strategy that proves the value of social media and educates your team on how owned, earned and paid social supports the buyer’s journey.
The social media KPI template
Set smarter KPIs that directly align with your business objectives using this handy worksheet. Use it to uncover what drives impact, cut through distractions and prioritize efforts that deliver measurable results, keeping you on track to hit your goals.
The smarter social KPI guide
Your comprehensive guide to setting smarter goals that align with business objectives. We’ll walk you through a simple, three-step process for mapping owned, earned and paid social media goals to their relevant KPIs and business value.
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