The Complete Social Media Benchmarking Toolkit

High-performing social teams don’t guess—they analyze, iterate and lead with data. Whether you’re refining strategy, setting goals or reporting up, benchmarking gives you the clarity and context to move faster and make smarter decisions.

This social media benchmarking toolkit brings together industry-wide performance insights, expert guidance and leadership-ready resources to help you evaluate what’s working, share results that resonate and stay one step ahead.

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What you’ll find in this toolkit

What you’ll find in this toolkit

Benchmark data

The 2025 Content Benchmarks Report delivers an in-depth look at engagement trends across networks and industries. Use this data to see how your brand compares, uncover what high performers are doing differently and set realistic goals grounded in real-world performance.

Expert insights

Watch our webinar, Beyond the Benchmarks, to see how the City of Miami Beach turned performance data into a viral win. See how forward-thinking teams are translating metrics into bold moves that drive momentum.

Presentation-ready resources

Share your results with confidence using a customizable slide deck and social media scorecard. These tools make it easier to present performance data to leadership, advocate for your team and align cross-functional partners around what’s next.

Sprout Social
Sprout Social

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