[Toolkit] Everything You Need to Prove Organic Social Media ROI

Understanding social ROI isn’t just about proving value, it’s about enhancing decision-making, optimizing investments and strengthening cross-channel strategies with actionable insights. Use this deck template to socialize the impact of social media with your marketing team and beyond.

We created these social media scorecard templates to empower you to share key insights with your C-suite on a regular basis. Customize them to keep your executive leadership team up-to-date on social’s impact with your organization.

Your comprehensive guide to setting smarter goals that align with business objectives—plus a worksheet template. We’ll walk you through a simple, three-step process for mapping owned, earned and paid social media goals to their relevant KPIs and business value.

Customize this template to visualize your organic and paid efforts individually, and to see how they both contribute to your goals. Tie your metrics and social performance back to your top-line business goals to guide your analysis and prove your impact.

Use this data to see where you stand, identify opportunities for growth‌ and back up your strategy with competitive insights. Stay ahead by understanding what success looks like in your space.

Click the button below to download a Zip file containing PowerPoint versions of the ROI Strategy Deck and Scorecard template, along with an Excel version of the Reporting template.