[Toolkit] Everything You Need to Prove Organic Social Media ROI

Proving the ROI of organic social is one of the biggest challenges for social media managers—but it’s also key to securing budget and buy-in. In today’s budget-conscious environment, you need to connect social performance to real business impact.

This social media ROI toolkit gives you the frameworks and formulas needed to calculate, communicate and amplify your impact—so you can prove social’s value in terms that matter to your business.

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What you'll find in this toolkit

Reporting resources

Set goals that establish a clear path toward revenue with our social media KPI template. Use our social media analytics template to track organic efforts, so you can fuel your paid approach with data-driven insights. With these resources, you’ll gain a clear understanding of how social contributes to broader business objectives.

Benchmark data

The 2024 Content Benchmarks Report provides a deep dive into performance trends across industries and social networks. Use this data to see where you stand, identify opportunities for growth‌ and back up your strategy with competitive insights. Stay ahead by understanding what success looks like in your space.

Presentation-ready decks

Make the case for social’s impact with two ready-to-use decks designed to help you tell a stronger ROI story. Use them to share your results with leadership, align with your marketing team and showcase how your strategy is driving measurable business outcomes. Confidently present the numbers that matter most.

Build and grow stronger relationships on social

Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

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