[Toolkit] The Next Era of Social: Mastering Social Strategy in 2026
The next era of social is here—and it’s changing the way brands connect, convert, and grow. Navigating this change takes more than intuition; it demands clarity, alignment, and insights you can act on.
This toolkit from Sprout Social, NewsWhip, Zendesk, and Opal brings together expert perspectives to help you navigate this evolving landscape and build a social strategy that is future-ready, impact-driven, and built to last.
[Workbook] Design Your Social Search Optimization Strategy
The next era of social is fueled by search. Use this step-by-step workbook from Sprout Social to design a winning Social Search Optimization (SSO) strategy, ensuring your brand content is discoverable across all major platforms.
[Guide] Master Discovery Commerce and Customer Loyalty
Master the art of social commerce. Learn the essential strategies from Zendesk for converting platform browsing into direct sales via channels like TikTok Shop, while ensuring your instant customer service fuels lasting loyalty.
[Report] The Predictive Guide to Content Strategy
Unlock the secrets of the world’s top publishers who use real-time predictive data to drive engagement. This essential report from NewsWhip details the content formats, speeds, and strategies you need to predict viral trends and stay ahead of the algorithm.
[Guide] Protect Brand Consistency in High-Velocity Workflows
Access the strategic framework for adopting high-velocity social tactics without risking your brand integrity. This essential guide from Opal helps your team centralize planning, approvals, and asset management to maintain perfect on-brand consistency at scale.
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