[Toolkit] The Next Era of Social: Mastering Social Strategy in 2026

The next era of social is here—and it’s changing the way brands connect, convert, and grow. Navigating this change takes more than intuition; it demands clarity, alignment, and insights you can act on.

This toolkit from Sprout Social, NewsWhip, Zendesk, and Opal brings together expert perspectives to help you navigate this evolving landscape and build a social strategy that is future-ready, impact-driven, and built to last.

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What you’ll find in this toolkit

Best Practices for Predictive Content & Social Search Strategy

Shift your strategy from passive publishing to proactive discovery. Learn how to optimize every post to surface in search, using real-time data and predictive insights—just like top publishers—to stay ahead of trends and make your content easier to find when it matters most.

Advice & Best Practices for On-Brand Content Workflow

Access the must-have framework to supercharge your creative operations. Move fast, stay sharp, and take high-velocity tactics in stride without risking your brand. Centralize planning and approvals to empower your teams to deliver bold, on-brand content quickly and confidently.

Conversion Strategy: Mastering Social Commerce & CX

Get the essential playbook to master discovery commerce, turning casual scrolling into sales on platforms like TikTok Shop. Learn how instant service drives sales and fuels customer loyalty, helping you create a seamless customer experience that boosts revenue and builds lasting relationships.

Build and grow stronger relationships on social

Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

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