[Toolkit] Mastering Integrated Marketing Strategy for 2025 and Beyond

In so many ways, the social media work you’re doing is the strategic heartbeat of your brand. Social is, after all, the public square of consumer preferences….but blink and you might miss key inputs. You need a wider team to unlock business value, and our team is here to help.

We collaborated with Bitly, Slate and Optimizely to create a toolkit of guides and templates to help you build relationships, optimize workflows and shape integrated social-first strategies in 2025.

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What you’ll find in this toolkit:

Best practices for building collaborative workflows

Build more collaborative campaign workflows with a comprehensive guide from the experts at Optimizely. Additionally, the Slate team developed an instructional template to help marketers seamlessly collaborate with design, video and copy teams—ensuring picture perfect campaign assets every time.

Advice on implementing emerging technologies

AI is and will continue to be a driving force for change in marketing throughout 2025. Stay ahead of the curve with Sprout’s best practices for AI-powered social media strategies that streamline internal workflows, content creation and more.

Strategies for connecting physical and digital touch points

It’s a consumer’s world and you’re likely trying to meet them where they are. Ensure that your moments of connection on social media are impactful and integrated with tips, tricks and resources from Bitly.

Build and grow stronger relationships on social

Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

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