An Influencer Marketing Toolkit to Kickstart Your Strategy

Influencer marketing can scale to fit a variety of budgets, making it an effective tool for brands of every size and industry. If you thought it was just for retail or ecommerce brands, you thought wrong.

Tapping into the power of influencers today can put you ahead of the competition tomorrow, but it’s important to approach it with a clear strategy. This influencer toolkit will set you up with the resources you need to begin, budget and build a strategy optimized for ROI.

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What you'll find in this toolkit

Influencer Marketing Research

The right influencer strategy helps brands break through the noise. We sat down with Nycole Hampton, marketing consultant and adjunct professor, to discuss the biggest influencer opportunities and challenges brands face—along with advice to set your program up for success from day one.

Influencer Marketing Campaign Brief

This campaign brief template is designed to set a solid foundation for your influencer partnerships. Tailor the document to reflect the details and goals of your strategy, then share it with influencers to pave the way for mutual success.

Influencer Marketing Budget Template

Getting the most out of your marketing budget starts with optimizing your influencer marketing spend. This spreadsheet template will help you maintain a birds-eye view of your budget so you can strategically allocate resources toward high-value partnerships.

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