An Influencer Marketing Toolkit to Prove and Grow ROI

You have big ideas for influencer marketing—but before you can scale your strategy, you need to prove its ROI. The more you show measurable impact, the more freedom and support you get to turn ambitious ideas into high-performing campaigns.

This influencer marketing toolkit is designed to help you do exactly that. Inside, you’ll find step-by-step guidance for measuring and communicating campaign ROI, proprietary data on the current state of influencer marketing and practical resources to streamline partnerships, so every collaboration drives measurable results.

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What you'll find in this toolkit

Influencer ROI Guide + Deck Template

Influencer marketing delivers the best results when you can clearly show its impact. This guide walks you through how to measure ROI and translate campaign performance into business outcomes. It also includes a ready-to-use deck template so you can confidently make the case for future investment.

Influencer Marketing Research

The right influencer strategy helps brands break through the noise. We sat down with Nycole Hampton, marketing consultant and adjunct professor, to discuss the biggest influencer opportunities and challenges brands face—along with advice to set your program up for success from day one.

Influencer Budget and Contract Templates

Getting the most out of your marketing budget starts with optimizing your influencer marketing spend. This template includes a budget tracker to help you strategically allocate resources and a customizable contract to streamline partnerships and protect your investment.

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