10 impact.com alternatives for partner marketing in 2025

The partnership economy is booming, encompassing everything from traditional affiliates to influencers and brand-to-brand collaborations. Managing these relationships effectively requires the right tools. While impact.com is a major player in managing the partnership lifecycle, numerous other platforms offer specialized features or cater to specific niches within affiliate, influencer and partner marketing.

Finding the right platform depends on your specific goals, whether it’s scaling influencer collaborations, managing B2B SaaS partnerships, optimizing affiliate payouts or ensuring brand safety across all partnerships.

What is partner marketing?

Partner marketing is a strategic approach where two or more entities work together to achieve shared marketing and business goals. By combining resources, audiences and expertise, they can expand their collective audience and reach. This collaborative effort allows each brand or person to leverage the strengths of the other, creating a win-win scenario that enhances their market presence and impact. Partner marketing can encompass various channels and complex workflows. Here’s a look at some leading platforms that can help you manage and grow your partnership programs.

1. Sprout Social Influencer Marketing

Named the 2024 #1 Best Software Product by G2, Sprout Social is renowned for its comprehensive social media management tool. Influencer Marketing by Sprout Social is one of the newest additions to our suite that provides powerful tools essential for modern partnership strategies, particularly those involving creators and influencers.

Influencer-led strategies are increasingly vital as their content often proves more authentic and relatable than traditional brand creative. In our Q1 2025 Sprout Pulse Survey, 92% of marketers say on average, sponsored influencer content achieves better reach than organic content posted on their brand accounts. Recognizing marketers’ need for efficient relationship management and measurable impact, our survey also revealed that 83% of marketers find sponsored influencer content converts better than organic brand posts.

Sprout Social Influencer Marketing delivers tools designed to meet the growing demand for influencer and creator content and measure its ROI. Powered by AI it identifies influencers and creators who align with your brand and are contextually relevant to your campaigns, helping you choose the right partnerships to generate awareness and revenue faster. It streamlines the entire workflow, from discovery and vetting using features like Brand Fit Score and Brand Safety reporting, to managing outreach, contracts, content approvals and measuring influencer marketing ROI.

By supporting influencer marketing and broader social media management, Sprout helps break down workflow silos, enabling you to maximize your influencer content across networks, increasing reach and ensuring a consistent brand experience. This end-to-end approach helps marketers confidently manage partnerships, align creators with brand values and prove the impact of their influencer investments.

2. PartnerStack

PartnerStack focuses on building and scaling partner programs for B2B SaaS companies. It serves as a dedicated ecosystem designed to manage various partner types, including affiliate, referral and reseller partners, helping businesses accelerate growth and generate predictable revenue through indirect channels. The platform automates many aspects of partner management, from recruitment and onboarding to tracking performance and automating payments. PartnerStack includes a marketplace that connects SaaS companies with partners ready to promote B2B software.

3. Awin

Awin is a global affiliate marketing network connecting advertisers with a diverse base of publishers. With over 30,000 advertisers and more than a million active publishers, Awin offers reach across various sectors, including retail, travel, finance and telecommunications. It operates worldwide, helping brands target global markets. The platform provides tools for advertisers and publishers, including campaign management, discovery tools to find new partnerships, detailed reporting, tracking and various payment options. There’s a small application fee for publishers, but the platform’s features provide the resources needed for traditional affiliate marketing.

4. CJ Affiliate

As one of the oldest and largest affiliate marketing networks globally, CJ Affiliate (formerly Commission Junction) connects thousands of advertisers with publishers worldwide. They cater to a broad range of industries and support advertisers of all sizes, offering tools and analytics for program management and optimization. CJ is known for its tracking capabilities and detailed reporting suite, allowing advertisers to gain insights into performance using analytics. CJ also provides features like placement marketplaces, deep link automation and API access for developers.

5. Rakuten Advertising

Rakuten Advertising is another global affiliate network, often associated with retail brands. They offer a suite of tools and services designed to help advertisers and publishers forge profitable partnerships. Rakuten emphasizes quality over quantity, curating its network to include major retailers and brands, ensuring high-value opportunities for publishers. Key features include multi-touch attribution, advanced tracking technologies and AI-driven partner recommendations. Rakuten also provides strategic services and support to help clients optimize their affiliate programs. Beyond traditional affiliate marketing, Rakuten integrates with other marketing channels and offers other placement opportunities, like on smart TVs.

6. Everflow

Everflow positions itself as a smart platform for marketers, offering tools to manage and track performance across various partnership types, including affiliates, influencers, referrals and strategic partnerships. It emphasizes tracking, analytics and reporting capabilities, allowing users to measure performance and optimize campaigns. The platform integrates with various tools, including CRMs and popular e-commerce platforms like Shopify, pulling data into a centralized dashboard.

7. TUNE

TUNE is a highly flexible SaaS platform focused on building, managing and growing partner programs. It caters to businesses managing affiliate, influencer, mobile app and other types of performance-based partnerships. TUNE emphasizes customization and control, offering APIs and configurability to meet specific business needs. The platform provides real-time tracking, reporting and payment processing across web and mobile. It allows businesses to manage partner relationships directly, offering features for onboarding, communication and providing partners with the necessary promotional tools and performance data.

8. Partnerize

Partnerize offers an end-to-end, SaaS-based Partner Management Platform (PMP) designed for enterprises to automate and manage the entire lifecycle of their partnerships. This includes affiliates, influencers, brand alliances and more. Partnerize uses AI-driven insights for predicting results, optimizing performance and discovering new partnership opportunities. The platform provides real-time data, commissioning flexibility, tracking, brand safety controls and fraud prevention capabilities. It aims to help large brands scale their programs globally while maintaining control and transparency.

9. GRIN

GRIN is a creator management platform specifically engineered for direct-to-consumer (DTC) e-commerce brands, particularly those leveraging platforms like Shopify. It focuses exclusively on managing relationships and campaigns with influencers and creators. GRIN streamlines creator discovery, relationship management, product seeding, content tracking and performance analysis within the creator economy. The platform emphasizes authenticity, helping brands find creators who use and love their products. It integrates directly with e-commerce platforms to manage discount codes and track sales generated by creators. Features include content management, rights management and reporting tailored to the needs of e-commerce brands running influencer programs.

10. Upfluence

Upfluence is an influencer marketing platform that utilizes AI to help brands discover, contact, manage and analyze collaborations with influencers across various social media networks like Instagram, TikTok, YouTube and Twitch. It has a database of influencers with search filters based on keywords, demographics, engagement rates and more. Beyond discovery, Upfluence offers tools for campaign management, including outreach automation, content approval workflows and performance tracking. It also provides features for payment processing and affiliate influencer marketing, allowing brands to manage performance-based influencer campaigns.

Choosing the right partnership platform

Selecting the ideal platform hinges on your specific partnership goals, target audience and the types of partners you work with—be they traditional affiliates, B2B resellers or social media creators. Each tool offers distinct advantages, from specialized e-commerce integrations to robust B2B network access or global affiliate reach.

As influencer-led strategies become increasingly central to marketing, platforms that prioritize creator discovery, management and measurement will become necessary to effectively scale partnerships. It requires a solution that automates workflows and provides the deep insights needed to foster authentic connections and confidently measure the meaningful ROI of your partnerships. Learn more about how Sprout Social Influencer Marketing manages the entire lifecycle, from executing data-driven strategies to proving the value of your creator collaborations.

See Influencer Marketing