25 Aussie food influencers to elevate your marketing in 2025

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With influencer marketing booming in Australia, food influencers drive huge engagement (often above 2.5%) across networks like Instagram, TikTok and YouTube. From restaurant promos to product launches, the right influencer partnership can skyrocket your brand’s reach and impact. But with so many influencers to choose from, it’s tough to identify influencers who truly align with your brand. That’s where this blog comes in. Keep reading to discover 25 of the top Aussie food creators and how to choose influencers with the most impact.
10 must-know Aussie food influencers in 2025 (quick picks)
Before diving into the complete list, here are 10 standout creators worth knowing.
1. Dez Cerimagic (@_aussiefitness), 4.3M TikTok followers
Source: TikTok
Dez combines fitness and food, offering motivational content and healthy recipes that resonate with Aussies of all ages and backgrounds.
2. Sarah Todd (@sarahtodd), 812K Instagram followers
Source: Instagram
A restaurateur and TV host, Sarah posts Indian-inspired recipes and BTS insights into her food travels.
3. Michael Finch (@michaelfinch), 2.6M TikTok followers
Source: Instagram
Michael blends comfort food recipes with viral trends, producing aesthetically pleasing videos with engaging dialogue.
4. Sarah Brown (@sezzy.brown), 571.1K Instagram followers
Source: Instagram
Sarah shares comprehensive recipes and food content, catering to home cooks and foodie enthusiasts.
5. Liz Miu (@itslizmiu), 485.8K Instagram followers
Source: Instagram
Liz offers a mix of recipes and food explorations, appealing to a diverse audience interested in culinary experiences.
6. Khanh Ong (@khanhong), 428K Instagram followers
Source: Instagram
Khanh is a celebrity chef and food creator known for sharing classic recipes with a twist. His followers love him for his tongue-in-cheek humour and nods to his Vietnamese-Australian background.
7. Jasmin Weston (@jasminseats), 413.6K Instagram followers
Source: Instagram
Jasmin makes cooking accessible and fun, sharing easy-to-follow tutorials and trending food content.
8. Adrian Widjy (@adrianwidjy), 381K TikTok followers
Source: Instagram
Adrian offers honest food reviews, menu hacks and glimpses into the vibrant dining scene in Sydney.
9. Tess Begg (@tessbegg), 326.7K Instagram followers
Source: Instagram
Tess combines plant-based cooking with fitness, providing nutritious recipes for health-conscious individuals.
10. Kevin La (@sydneyfoodboy), 193.6K Instagram followers
Source: Instagram
Kevin highlights the best local eateries in Sydney, offering recommendations for food lovers exploring the city.
The Australian food influencer landscape
We eat with our eyes. When it comes to food content and marketing, studies show visual networks like TikTok and Instagram influence 50% of diners’ choices. It’s no surprise that 89% of marketers also report them as the most effective networks for influencer marketing. Food content on Instagram and TikTok has exploded, with Australians consistently engaging with food-related posts, from cooking tutorials to restaurant reviews or product promotions. However, one challenge for food brands is ensuring their partnerships align with their physical locations. Many food businesses are rooted in specific regions, so they need to work with local influencers who can drive both online engagement and foot traffic. Local live brand activations, like pop-up events or in-person collaborations, are the perfect option. This real-time content enhances brand perception and drives engagement, especially when influencers engage with their followers throughout the activation, offering behind-the-scenes looks or live-streaming their experiences. When it comes to food partnerships, locality is key.
Finding the right food influencers for your brand and budget
When selecting the perfect food influencer for your campaign, consider these key factors to ensure a successful collaboration:
Engagement over follower count
High follower counts are appealing, but real value lies in engagement. When it comes to food influencers, micro and niche accounts often have a more localised and highly engaged following, making it easier for them to drive conversions and build stronger brand loyalty. Influencer marketing stats show that brands see better results when they prioritise engagement over just reach.
Relevance to your niche
Ensure the influencer’s content resonates with your brand’s messaging and goals. For example, a food influencer focused on vegan or gluten-free content may not align with a fast food brand, but could be perfect for a health food campaign.
Geographic focus
Food brands, especially those with brick-and-mortar locations, need to target specific geographic regions to drive foot traffic or local buzz. Collaborating with local influencers who connect with your community is key. These creators bring authenticity and a genuine local appeal that large-scale influencers can lack. Recent studies show that 77% of Gen Z adults discover restaurants through social media, and 72% trust the reviews.
Audience demographics
Understand the audience your chosen influencer attracts. Are they reaching your ideal customers in terms of age, gender and interests? Food influencers may focus on niche segments like family cooking, high-end dining or budget-friendly recipes, so ensure the influencer’s audience aligns with your target market.
Trend awareness
Not all trends are created equal. Social listening helps marketers see what’s bubbling up, gauge how their audience reacts and identify which moments are worth investing in. From there, the right influencer can make all the difference. You want to work with creators who configure trends in a way that feels authentic to their voice and relevant to their community. Sprout Social’s Influencer Marketing tool makes it easier to find those creators. Filter by engagement, audience demographics and content style to discover influencers who can bring the right trends to life for your brand, without losing what makes them credible.
Australian food influencers to watch in 2025
Continuing from the top 10 Aussie food influencers, here are 15 more to keep on your radar. Keep in mind that local creators know the vibe, the hotspots and how to speak to their community in a way that feels real, bringing more business and ROI to your business.
Sydney-based food influencers
11. Nicholas Effendi (@nickandhelmi)
- Instagram: 141K
- TikTok: 140.6K
- YouTube: 122K
Source: Instagram
Nick and his partner Helmi share cinematic travel and food guides, catering to first-time and seasoned travellers. Their content offers viewers insightful tips, food recommendations and cultural experiences from various destinations, making them a go-to resource for travel enthusiasts seeking authentic and engaging content.
12. Lily Huynh (@biteswithlily)
- Instagram: 878.5K
- TikTok: 3.3M
- YouTube: 2.7M
Source: TikTok
Lily is a Sydney-based food and travel content creator who shares global street food and culinary traditions. Her content showcases her passion for discovering diverse flavours, often highlighting Asian snacks and dishes.
Melbourne-based food influencers
13. Ailene Wu (@melbfoodieee)
- Instagram: 163.8K
- YouTube: 1.2K
- TikTok: 379.1K
- Facebook: 5.3K
Source: TikTok
Ailene is a Melbourne-based food creator known for ASMR-style voiceovers and vibrant food photography. She has built a strong following on Instagram and TikTok, collaborating with brands like DoorDash and local restaurants.
14. Paul Kristoff (@thecitylane)
- Instagram: 146K
- TikTok: 39.5K
Source: Instagram
Paul is the Melbourne-based founder and editor-in-chief of The City Lane, an online magazine dedicated to food, travel and street culture. His content gives his recommendations and insights into local and international dining destinations.
15. Lillian Nguyen (@lilfooddiarymelb)
- Instagram: 19.1K
- TikTok: 2.5K
Source: Instagram
Lillian is a growing Melbourne-based food content creator. She’s known for her ASMR-style voiceovers and vibrant videos while eating out. Lillian has built a strong following on both Instagram and TikTok, collaborating with various brands and showcasing a wide range of dining experiences across Melbourne.
Brisbane and Gold Coast-based food influencers
16. Zac Williams (@yeahnah_notbad)
- Instagram: 28.6K
- TikTok: 12.9K
Source: Instagram
Zac’s content stands out for its authentic exploration of Brisbane’s culinary scene, often highlighting local eateries and sharing candid discussions on the food and hospitality scene.
17. Shoggy the Foodie (@places_in_brisbane)
- Instagram: 174.3K
- TikTok: 71.7K
Source: Instagram
Shoggy is a Brisbane-based content creator offering the ultimate dining guide in Brisbane. His content includes detailed reviews, menu highlights and personal recommendations, making it a valuable resource for foodies exploring Brisbane’s food scene.
18. Bec Hardgrave (@bechardgrave)
- Instagram: 146.4K
- TikTok: 197.8K
- YouTube: 10.6K
Source: Instagram
Bec is a Brisbane-based fitness coach and content creator who became known for her ‘fakeaway’ recipes. She transforms popular fast food items into healthier, homemade versions using budget-friendly supermarket ingredients.
Aussie home-chef and recipe influencers
19. Nagi Maehashi (@recipe_tin)
- Instagram: 1.6M
- Facebook: 3.8M
- YouTube: 727K
- TikTok: 268.1K
Source: Instagram
Nagi is an Australian food content creator renowned for her accessible, family-friendly recipes that cater to beginner and seasoned cooks. Her approach resonates with a broad audience, especially busy home cooks who want delicious, no-fuss meals.
20. Georgia McDermott (@georgeats)
- Instagram: 157K
Source: Instagram
Georgia is a food stylist, photographer and recipe developer. Her niche is intolerance-friendly cooking. Her health journey led her to create gluten-free, low FODMAP recipes—often vegetarian or vegan.
21. Ann Reardon (@howtocookthat)
- Instagram: 180K
- YouTube: 5M
Source: Instagram
Ann is one of Australia’s most prominent baking and dessert creators. She created the long-running YouTube channel How To Cook That. Ann shares step-by-step dessert videos, food science explainers and myth-busting reels that cut through the noise of online food trends.
22. Lina Jebeile (@thelebaneseplate)
- Instagram: 128.1K
- TikTok: 211K
- YouTube: 8.7K
- Facebook: 2.7K
Source: Instagram
Lina is a Sydney-based recipe creator. She shares her passion for Lebanese cuisine through beautifully styled food photography and accessible recipes. As a former secondary school teacher, Lina began creating food content to preserve and celebrate her Lebanese heritage.
23. Courtney Roulston (@courtneyroulston)
- Instagram: 164.2K
- TikTok: 2.6K
Source: Instagram
Courtney is an Australian chef and television personality. Her content stands out for its focus on fresh, healthy ingredients and approachable recipes.
Australian health-focused food influencers
24. Amy Whiteford (@healthylittlefoodies)
- Instagram: 156.9K
- Facebook: 108.1K
Source: Instagram
Amy’s content centres on nutritious and kid-friendly recipes. With a background in food science and childhood nutrition, she focuses on developing meals that are healthy and appealing to children.
25. Alice Zaslavsky (@aliceinframes)
- Instagram: 84.7K
- Facebook: 22.4K
Source: Instagram
Alice is a Melbourne-based food educator, author and broadcaster, renowned for her engaging approach to making vegetables exciting and accessible. She shares vegetable-focused recipes that inspire home cooks to explore and enjoy plant-based dishes.
Generate brand buzz with Australian food influencers
From viral recipe creators to restaurant reviewers with loyal followings, Australia’s top food influencers offer brands more than drool-worthy content—they can deliver trust, reach and ROI. If you’re launching a new product or trying to put a local spot on the map, the right creator can turn casual scrollers into loyal customers. Need help managing influencer campaigns at scale? Use Sprout Social to find, track and collaborate with top-tier creators, all in one place.
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