Social media is a storefront, and fashion influencers could be your next front-window display. But with new creators popping up daily, finding the right ones takes more strategy than instinct.

40% of Australians said they’d bought something online after seeing it on social media. Among younger Aussies, that number jumps to 70% when influencers are involved.

The opportunity is clear, but only if your brand understands who to partner with to resonate with buyers and drive conversions.

Below, discover the top Australian fashion influencers to watch in 2025—plus insights into local Aussie trends and tips on choosing the best fit for your brand.

Top 10 fashion influencers in Australia (quick picks)

  1. Nicole Warne (@nicolewarne)

Nicole Warne poses in an Instagram carousel of images in collaboration with DOTSHOP

Source: Instagram

  • Instagram: 2.3M
  • TikTok: 70.8K
  • YouTube: 5K

Nicole is one of Australia’s original fashion bloggers. She blends elegance and influence by sharing her high-end campaigns and creative direction work.

  1. Lily May Mac (@lilymaymac)

Lily May Mac shares a series of photos of dining out during AFW on Instagram

Source: Instagram

  • Instagram: 3.4M
  • Facebook: 491.8K
  • TikTok: 216K
  • YouTube: 98.5K

With a massive following and aspirational aesthetic, Lily brings global reach and a sharp sense of style to any collab.

  1. Maxine Wylde (@maxinewylde)

Maxine Wilde shares her AFW outfit on Instagram

Source: Instagram

  • Instagram: 458K
  • TikTok: 212.7K
  • YouTube: 5.8K

Known for maximalist styling and striking visuals, Maxine has carved out a signature aesthetic that stands out in any scroll.

  1. Antoinette Marie (@sydneyfashionblogger)

Antoinette Marie poses with a glass of Rosé in an Instagram carousel

Source: Instagram

  • Instagram: 1M
  • TikTok: 9.4K

One of the first big Aussie fashion influencers, Antoinette’s timeless approach continues to influence modern Australian style.

  1. Emily Venz (@emilyvenz)

Emily Venz poses in a matching grey SKIMS ensemble in a series of Instagram photos

Source: Instagram

  • Instagram: 466.3K
  • TikTok: 83.2K
  • YouTube: 8K

Emily’s laid-back aesthetic and short-form fashion content resonate with both Gen Z and millennial audiences.

  1. Jadé Brycki (@jadetunchy)

adé shares her AFW photos in stylish black and white on Instagram

Source: Instagram

  • Instagram: 547.2K
  • TikTok: 507.1K

Jadé’s clean feed and elegant outfit inspo consistently earn high engagement in the lifestyle-fashion crossover niche.

  1. Margaret Zhang (@margaretzhang)

Margaret Zhang shares a carousel of outfit inspo and other random pictures on Instagram

Source: Instagram

  • Instagram: 2.1M
  • Facebook: 96.2K
  • YouTube: 7.4K

The former Vogue China editor brings a unique cross-cultural lens and high-fashion edge to every piece of content.

  1. Jacquie Alexander (@jacquiealexander)

Jacquie Alexander shares a post to Instagram in collaboration with fashion label Lioness

Source: Instagram

  • Instagram: 325.4K
  • TikTok: 511.6K
  • YouTube: 3.6K

Founder of In My Moods, Jacquie’s confident, curated style has built her a cult following in streetwear and cool-girl circles.

  1. Bree Lenehan (@breeelenehan)

Bree Lenehan shares a photo holding her baby boy with her Instagram audience

Source: Instagram

  • Instagram: 1.1M
  • YouTube: 549K
  • TikTok: 450.3K

Bree is a Queensland-based lifestyle influencer known for her honest, body-positive content. She inspires followers with candid posts about self-love and wellness.

  1.  Natalie Roser (@natalie_roser)

Natalie Roser poses in a series of photos for Alo Yoga’s cashmere line

Source: Instagram

  • Instagram: 1.5M
  • TikTok: 54.2K
  • Facebook: 136.2K

With a foot in both fashion and swimwear, Natalie mixes commercial appeal with a classic Aussie beach-girl vibe.

These influencers represent a diverse range of styles, audiences and platforms.

Incorporating them into your campaigns helps you to reach and resonate with different corners of the Australian fashion market.

The Aussie fashion influencer landscape

Over 20 million Australians use social media, with Instagram and TikTok the top platforms for fashion content. Instagram’s visual style works well for showcasing outfits, while TikTok’s short videos help trends spread fast.

Smaller influencers, like micro and nano, are becoming more popular. They have loyal audiences and often higher engagement—brands find them valuable for targeted, authentic campaigns.

Social shopping is also growing, where influencers share shoppable posts and affiliate links to drive sales directly. More live shopping experiences fuelled by VR and AI are also on the horizon.

Regarding trends, sustainability, inclusivity and realness are big. Aussie shoppers want real content from brands that share their values, so teaming up with influencers who know your audience is a smart way to boost engagement and loyalty.

APAC recommends that Australian marketers are careful to discern fads from lasting trends.

Tools like Sprout Social’s Influencer Marketing make it easier for brands like yours to find the right influencers, manage campaigns and measure the success of your influencer marketing strategy.

How to find the right Australian fashion influencers

Finding the right influencer starts with clear goals and data. Here’s what to focus on:

Audience fit

Use tools like Sprout Social’s fashion influencer insights to match influencers with your target audience. Knowing your followers’ age, location and interests helps ensure your message lands where it matters.

Engagement rate

Fashion influencers with engagement rates between 3% and 6% typically see stronger community connections. Data shows engagement is more important than follower numbers alone when measuring influence and campaign success.

Content style and quality

Look for influencers whose content style fits your brand voice. Consistent posting and high-quality visuals matter.

Brand safety and reputation

Check influencer history carefully. Sprout Social’s Influencer Management tool allows users to vet influencers for brand safety to avoid risks. Negative associations hurt your brand and campaign ROI.

Platform presence

Instagram and TikTok dominate fashion content, with over 70% of Australian fashion conversations happening there.

However, depending on your campaign goals, YouTube’s longer format boosts deeper storytelling. YouTube is projected to reach a new peak of 15.8 million Australian users by 2029.

Authenticity and values

Audiences want real voices. A Sprout Social’s Influencer Marketing report shows that authentic influencers generate three times more conversions than those with fewer genuine connections.

Sprout Social’s influencer marketing platform considers all these factors, making finding and managing the right fashion partnerships for your brand easier than ever.

Australian fashion influencers to watch in 2025

Following the above 10 quick picks, here are 18 more Australian fashion influencers to keep on your radar this year.

Mature Australian women’s fashion influencers

  1. Violeta Zuvela (@violeta.zuvela)

Violeta Zuvela shares a GRWM Reel on Instagram

Source: Instagram

  • Instagram: 195K

Violeta Zuvela brings timeless style to the over-50 fashion scene. Based in Melbourne, she’s built a loyal following by spotlighting wearable looks and Aussie brands with warmth and polish. For marketers chasing age-diverse campaigns that don’t feel tokenistic, Violeta offers style credibility and influence that actually sticks.

  1.  Ginger and Carman (@gingerandcarman)

Ginger and Carman dressed in disco attire as part of a Mardi Gras paid partnership with Liquorland on Instagram

Source: Instagram

  • Instagram: 106K
  • TikTok: 408.8K

Melbourne’s Ginger and Carman are redefining style, blending fearless fashion choices with rebellious joy. Their offbeat humour and rule-breaking style speak directly to women over 40. For brands wanting creative, age-inclusive content that genuinely connects, this duo is anything but business-as-usual.

  1.  Fifi Milne (@shopwithfifi)

Fifi Milne shares a carousel of mirror selfie outfits with her Instagram followers

Source: Instagram

  • Instagram: 41.1K

FiFi Milne is a former fashion editor turned personal shopper with a luxe-to-less approach that resonates with stylish women over 40. Based in Melbourne, her curated picks and shopping expertise make her a wise choice for campaigns targeting polished, fashion-literate Australian audiences.

Gen-Z Australian fashion influencers

  1.  AJ Clementine (@ajclementine)

AJ Clementine shares photos celebrating her partner’s birthday to Instagram

Source: Instagram

  • Instagram: 446.6K
  • TikTok: 2.1M
  • YouTube: 54.7K

A model, author and creator, AJ is known for dreamy styling and storytelling that champions LGBT individuality and visibility.

  1.  Sophia Begg (@sophadophaa_)

Sophia Begg shares a carousel of her day 2 Coachella outfit to Instagram

Source: Instagram

  • Instagram: 649.3K
  • TikTok: 1.4M
  • YouTube: 109K

Australian fashion influencer and content creator, Sophia is particularly popular on TikTok. She has a large following and is recognised for her style and creative content.

  1.  Isabelle Petzl (@isabellepetzl)

Isabelle Petzl shares her AFW outfit with her Instagram audience in a photo carousel

Source: Instagram

  • Instagram: 73.2K
  • TikTok: 466.5K

Isabelle, a model, is an up-and-coming content creator mixing Scandi cool with clean-girl glam and beachy neutrals.

Body-positive Australian fashion influencers

  1.  Riley Hemson (@rileyj)

Riley Hemson shares an Instagram carousel wearing black boots and a pink lacy dress at Coachella

Source: Instagram

  • Instagram: 651.6K
  • TikTok: 569.7K
  • YouTube: 92.1K

Riley Hemson combines fashion, fitness and lifestyle content and founded a size-inclusive label, Remmie. With a loyal Aussie and NZ following, she frequently partners with local and international brands, making her a top choice for marketers targeting diverse, engaged audiences who value genuine connection, realness and down-to-earth creators.

  1.  Suzanne Stevens (@suzie_stevens)

Suzie Stevens poses in a pair of jeans from Big W as part of a paid partnership on Instagram

Source: Instagram

  • Instagram: 37.6K
  • TikTok: 55.5K

Suzie champions bold, body-positive fashion with a vibrant, authentic voice. Based in Melbourne, she partners with Aussie brands that inspire confidence and inclusivity, often on a budget. For marketers aiming to engage diverse, empowered audiences, Suzie offers genuine influence rooted in self-love and fearless style.

High-fashion Australian fashion influencers

  1.  Joshua Paine (@joshuapaine)

Joshua Paine shares photos wearing his boxers and jeans to Instagram in collaboration with Calvin Klein

Source: Instagram

  • Instagram: 135K
  • TikTok: 685.1K
  • YouTube: 19.5K

Joshua Paine is a Sydney-based model and content creator. With a strong presence on TikTok, Instagram and YouTube, he shares his journey as a full-time model and influencer, offering insights into his daily life and fashion.

  1.  Izi Angus (@iziangus)

Izi Angus shares a moody black and white photo from a YSL campaign with her Instagram followers

Source: Instagram

  • Instagram: 346.3K
  • TikTok: 31.7K

Izi’s a Gold Coast model and content creator with a bold, glam aesthetic, standout outfit reels and several luxe brand collabs.

  1. Shaun Birley (@shaunbirley)

Shaun Birley shares a photo dressed in a beige suit and drinking a schooner of beer to his Instagram

Source: Instagram

  • Instagram: 120.1K
  • TikTok: 42.7K
  • YouTube: 1.05K

Shaun Birley is a menswear creator known for his international fashion week appearances and smart-casual styling. His content blends fashion and travel.

  1. Donny Galella (@donnygalella)

Donny Galella shares his day 3 AFW outfit with his Instagram followers

Source: Instagram

  • Instagram: 91K
  • TikTok: 51.1K
  • Facebook: 5.4K

A Sydney-based fashion stylist, Donny shares styling tips and tricks, uplifting home-grown labels and providing everyday fashion advice that appeals to men of many demographics.

  1. Marvin Osifo (@marvinosifo)

Marvin Osifo shares a carousel of images dressed in a maroon suit jacket and white trousers to Instagram

Source: Instagram

  • Instagram: 83.4K
  • TikTok: 440
  • Facebook: 16.8K

Melbourne-based Marvin is a fashion and celebrity men’s stylist known for his tailored looks and high-fashion detail. His content showcases his work with various clients in the fashion industry.

Everyday Australian fashion influencers

  1. Sammy Robinson (@sammmyrobinson)

Sammy Robinson shares a carousel of photos wearing red VANS as part of a brand collaboration

Source: Instagram

  • Instagram: 614.5K
  • TikTok: 318.6K
  • YouTube: 683K

OG beauty and fashion creator turned founder, Sammy’s known for glowing looks and elevated capsule wardrobes.

  1.  Martha Kalifatidis (@marthaa__k)

Martha K poses in an Instagram Reel wearing all pink and tagging several brands

Source: Instagram

  • Instagram: 713.5K
  • TikTok: 268.3K
  • YouTube: 36.2K

A reality TV alum turned fashion personality, Martha mixes luxe beauty, fashion hauls and influencer mum content.

  1.  Sasha Morpeth (@sashamorpeth)

Sasha Morpeth poses on steps in Bali wearing a black gown, shared with her Instagram followers

Source: Instagram

  • Instagram: 935.8K
  • TikTok: 5M
  • YouTube: 15.1K

Sasha shares her going-out looks, travels and luxury lifestyle through polished content with major global appeal. She also founded the label Sasha Therese.

  1.  Nathan McCallum (@nathan)

Nathan McCallum posts a giveaway in collaboration with his sunglass brand, Furore

Source: Instagram

  • Instagram: 784.6K
  • YouTube: 73.4K
  • TikTok: 85.4K

Longtime streetwear influencer and co-founder of fashion label Uncle Rose, Nathan has it all—tattoos, fits and edge.

  1.  Andrew Davie (@andydavie)

Andrew Davie posts photos to Instagram wearing the Swatch SCUBAQUA as a paid promotion

Source: Instagram

  • Instagram: 79.8K
  • TikTok: 83.5K

Hailing from Melbourne, Andy embodies coastal cool with a laid-back approach to fashion. He built his following by sharing men’s fashion advice and globetrotting adventures.

Spotlight your brand with help from Aussie fashion influencers

The right fashion influencer doesn’t just boost reach. They shape trends, build trust and help brands stay relevant. That’s why influencer marketing is critical for fashion brands in Australia to tap into.

Sprout Social’s Influencer Marketing tool helps you find creators who align with your audience and drive tangible results with worthwhile ROI.

With AI-powered search, detailed audience insights and built-in brand safety checks, building partnerships that drive real impact is easier.

Ready to get more out of your influencer campaigns? Take the product tour.