The State of Influencer Marketing Report: In Influencers We Trust
Social networks are more saturated than ever. Consumers continue to demand authentic, original content and quality in the businesses they buy from. The right influencer marketing strategy (and content) can help a brand break through the noise, engage audiences at scale and stand out from competitors.
We surveyed over 2,000 consumers, 650 marketers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future. Download these five reports to create influencer marketing content that resonates, and dive into the evolving expectations of consumers and influencers themselves.
View Data Report
How to use this research
How to use this research
Go beyond “authenticity”
While older generations look for influencers who seem authentic, younger consumers are more discerning. They understand that influencers provide a service on behalf of brands (and they’re okay with it). Which could explain why influencer trust is on the rise with Millennials and Gen Z. Learn what criteria they do care about.
Drive revenue
Even though almost all consumers make purchases inspired by influencers, they tend to underestimate the impact influencers have on their spending. But what compels them to buy varies by gender, age and buying habits. Build a full-funnel influencer content strategy to create clearer ties between social and your bottom line.
Build influencer partnerships
Creating influencer activations that make consumers stop scrolling starts by being a good brand partner. Influencers themselves are looking for long-term collaborations with brands, and want to be brought into product development and creative planning discussions sooner. Find out how to build stronger influencer relationships.
Build and grow stronger relationships on social
Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.
Try Sprout For Free