The 2024 Influencer Marketing Report
View Data ReportIn the age of network fragmentation, influencers are an essential part of every marketer’s playbook. As social feeds become more personalized and insulated, consumers’ content consumption and buying preferences are converging. Influencers are the missing piece to providing cohesive brand experiences and reaching larger audiences.
Now is the time for brands to double-down on influencer marketing if they expect to grow. But not all influencer marketing efforts are created equal.
We surveyed over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future. Use the data from this research to increase influencer-driven revenue, forge stronger influencer partnerships and uncover what the future of influencer marketing holds.
In these four reports, you’ll learn:
- Younger consumers’ expectations for influencer marketing, and why “authenticity” doesn’t mean what it used to.
- The true scope of influencers’ power over consumer shopping behavior.
- Ways to build long-lasting influencer partnerships that yield better performing content.
- How emerging tech and changing consumer preferences will define the future of influencer marketing.
Download the research to create influencer marketing content that resonates, and dive into the evolving expectations of consumers and influencers themselves.
View Data Report
Recommended for you
View all Recommended for you- Categories
Influencer outreach: The 5-step strategy guide
Published on December 2, 2024 Reading time 11 minutes - Categories
FTC influencer guidelines, explained: Tips for engaging influencers
Published on November 26, 2024 Reading time 10 minutes - Categories
Authenticity in influencer marketing: How to find authentic influencers
Published on November 25, 2024 Reading time 11 minutes - Categories
How to hire an influencer: A guide for successful partnerships
Published on November 19, 2024 Reading time 9 minutes